Content marketing trends you should keep in mind in 2021<\/h3>\n\n\n\n
Here are the 8 biggest content marketing trends that will dominate 2021:<\/p>\n\n\n\n
- Social media is still king \u2014 but not without a strong community<\/li>
- Audio keeps on the rise: Podcasts and Clubhouse<\/li>
- Video content \u2014 more interaction and webinars<\/li>
- User-generated content \u2014 a remaining powerful tool<\/li>
- Bottom-of-the-funnel and a lean marketing focus<\/li>
- Visual approach prioritisation <\/li>
- Marketing channels mix and break of boundaries<\/li>
- Brand voice crafting<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\n1. Social media is still king \u2014 but not without a strong community<\/h4>\n\n\n\n
Sharing your content on social media means you are reaching people who already confirmed they are interested in hearing from you. These platforms allow you not only to communicate with your most relevant audience at zero cost, they also provide you a space where your content can be shared by others and reach new relevant individuals.<\/p>\n\n\n\n
Besides the highly interesting reach possibilities, social media allows you to interact directly with your customers and show behind the scenes \u2014 which helps you to craft strong brand-customer relationships.<\/p>\n\n\n\n
In fact, people love the sense of community belonging it comes from these interactions. It makes them feel valued and, especially during isolation times, this trend is expected to continue picking up pace in 2021.<\/p>\n\n\n\n
![\"content](\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/camilo-jimenez-qZenO_gQ7QA-unsplash.jpg?resize=588%2C391&ssl=1\")
Picture by Camilo Jimenez<\/figcaption><\/figure><\/div>\n\n\n\n <\/div>\n\n\n\n2. Audio keeps on the rise: Podcasts and Clubhouse<\/h4>\n\n\n\n
Audio, namely in the form of podcasts, has been one of the most fascinating content marketing strategies. It has been increasing its popularity in the recent decade and will keep on the rise in 2021.<\/p>\n\n\n\n
As a marketeer, you will not only want to be present on the pre-recorded audio scene, in the form of quality podcasts created with powerful recording software<\/a> but also on live audio platforms, such as the newly hyped Clubhouse<\/a>. A new platform that lets people have conversations in real time and where anyone can ask questions or be a moderator. It’s a great app to discuss ideas, trends, business insights \u2014 and everything with a technology as basic as your iPhone.<\/p>\n\n\n\n
The big advantage of audio is that it can be heard while performing almost any task at different times of the day: people can listen during sports, while cooking, housekeeping, or on commute. They can get information, entertainment, or relevant content in a fast way and while on the go.<\/p>\n\n\n\n
For businesses, a strong audio presence can help you attracting the right people and craft a community, while establishing your brand as an expert in your industry. Discussing the news and trends in a certain niche is relevant and will keep you in people’s mind as a source of relevant content. Plus, it helps building a more defined brand voice and personality.<\/p>\n\n\n\n
<\/p>\n\n\n\n
? Listen to Cherrydeck’s CEO, Philipp Baumgaertel, talking about the photography industry on the Fashion Photography Podcast, here.<\/a><\/p>\n\n\n\n
? Or follow Philipp on Clubhouse.<\/a><\/p>\n\n\n\n
![\"\"](\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=740%2C145&ssl=1\")
<\/a><\/figure><\/div>\n\n\n\n<\/div>\n\n\n\n3. Video content \u2014 more interaction and webinars<\/h4>\n\n\n\n
YouTube is, after Google, the most visited website worldwide and TikTok is the fastest growing social media platform at the moment. On Instagram, the Stories feature is the most used and IGTV as well as the recent Reels have also been widely adopted.<\/p>\n\n\n\n
Why? Video is easy to consume and it allows you to show your human side or communicate your message in an easy and considerably fast manner. If well thought-through and executed, video content is also more likely to go viral.<\/a> <\/p>\n\n\n\n
When considering livestreams, this type of media can be great for real-time interaction and relationship building with customers.<\/p>\n\n\n\n
In 2021, we expect to keep seeing this trend on the rise. With most of the events still canceled and isolation still being highly advised, video and webinar content have come to replace the gap \u2014 and are going to be here to stay.<\/p>\n\n\n\n
In fact, you can expect more creative and more interactive approaches to the concepts. Smaller webinars that give room for more interactivity, exclusive masterclasses, digital premium events with experts, or massive online conferences, are some of the possibilities.<\/p>\n\n\n\n
![\"Content](\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/01\/content-marketing-trends-2021.png?resize=552%2C288&ssl=1\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\n4. Make the most out of user-generated content<\/h4>\n\n\n\n
User-generated content (UGC) is not a new trend but it is here to remain. The advantages of using content created by customers are numerous. It not only gives businesses a break from producing their own content, it also allows to show products and services in a more authentic way and reward brand fans through featuring them on the company’s channels.<\/p>\n\n\n\n
At Cherrydeck, we post purely UGC on our Instagram page<\/a> and have seen a constant and exponential growth coming from this strategy. We feel it has helped us to reward our members and build stronger relationships with them.<\/p>\n\n\n\n
\n\n