{"id":11321,"date":"2020-09-30T17:05:45","date_gmt":"2020-09-30T15:05:45","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=11321"},"modified":"2022-06-23T14:12:30","modified_gmt":"2022-06-23T12:12:30","slug":"zhenyas-story-mhplus","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/zhenyas-story-mhplus\/","title":{"rendered":"Success Stories: Photographing the New Campaign for mhplus with Zhenya"},"content":{"rendered":"\n
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Client:<\/strong> mhplus<\/p>\n\n\n\n

Project:<\/strong> Capturing the new campaign “Adrenaline vor der Haust\u00fcr”<\/p>\n\n\n\n

Worked with: <\/strong>Zhenya Savina<\/p>\n<\/div>\n\n\n\n

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The assignment <\/h4>\n\n\n\n

The insurance company, mhplus<\/a> was in need of a creative professional to capture their new “Adrenalin vor der Haust\u00fcr” campaign. The idea was to tell the stories of 3 protagonists who found something that really excited them during the limitations enforced through Covid-19. The story of each protagonist was to be 1-minute in length. <\/p>\n\n\n\n

The selected photographer was required to select the 3 protagonists, write the script, and shoot three 1-minute videos reflecting this. The short films should be used as an advertising tool on mhplus’ Instagram. <\/p>\n\n\n\n

The process<\/h4>\n\n\n\n

To find the best creative for the project, mhplus relied on Cherrydeck to make the process easier. <\/p>\n\n\n\n

Zhenya Savina<\/a> was the creative professional chosen to capture the 3 campaigns that made up “Adrenalin vor der Haust\u00fcr”.<\/p>\n\n\n\n

Through the Cherrydeck newsletter, Zhenya become aware of the job opening on the opportunities page<\/a> and applied directly with her profile. <\/p>\n\n\n\n

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\"Zhenya<\/figure>\n\n\n\n
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\"Zhenya<\/figure>\n
David, a painter who was unable to keep his exhibitions and art events and decided to move to the countryside and create the perfect painting through gardening work, chopping wood, and grilling.<\/figcaption><\/figure>\n\n\n
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A post shared by mhplus Krankenkasse (@deine_mhplus)<\/a><\/p>\n<\/div>\n<\/blockquote>\n