{"id":12157,"date":"2020-10-16T17:02:31","date_gmt":"2020-10-16T15:02:31","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=12157"},"modified":"2024-12-11T18:37:31","modified_gmt":"2024-12-11T17:37:31","slug":"older-women-representation-in-media","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/older-women-representation-in-media\/","title":{"rendered":"Older Women Representation in Media: British Vogue and L&#8217;Or\u00e9al Paris Address the Issue"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">In May 2019, British Vogue released a special edition in partnership with L&#8217;Or\u00e9al Paris. On the cover: Jane Fonda, 81. The name: &#8220;The Non-Issue&#8221;. The aim: to question older women representation in media.<\/h4>\n\n\n\n<p>In the fashion and beauty industry, only 15% of women represented in the media are over 50 \u2014 although they are 40% of all women in real life. In fact, over half of the world\u2019s population is over 50 years old and is still active socially and in the business landscape. So why does media keep feeding age-restricting stereotypes?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&#8220;The Non-Issue&#8221;<\/h4>\n\n\n\n<p>With &#8220;The Non-Issue&#8221;, L&#8217;Or\u00e9al Paris and Vogue decided to stop making age an issue in fashion. The edition questioned older women representation in media and opposed to the industry&#8217;s standard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"959\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=740%2C959&#038;ssl=1\" alt=\"Representation of older women in the media\" class=\"wp-image-12225\" style=\"width:589px;height:762px\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?w=1482&amp;ssl=1 1482w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=232%2C300&amp;ssl=1 232w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=790%2C1024&amp;ssl=1 790w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=768%2C995&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=1186%2C1536&amp;ssl=1 1186w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/Non-Issue_Representation-of-older-women-in-the-media.jpg?resize=1400%2C1814&amp;ssl=1 1400w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">&#8220;The Non-Issue&#8221; cover<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The issue featured celebrities such as Helen Mirren, Jane Fonda, Christiane Amanpour and Jennifer Saunders. And also on the production crew (MUA, stylist, photographers&#8230;), all women were over 50.<\/p>\n\n\n\n<p>As a result, the magazine gained 40,000 new readers in two weeks and achieved more media coverage than the most successful September issue.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VOGUE NON ISSUE by MCCANN PARIS &amp; MCCANN LONDON\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/8pPnOa3-Z4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What has happened since then?<\/h4>\n\n\n\n<p>Although from 2019, the issue remains a hot-topic and age is still a tabu for many. <\/p>\n\n\n\n<p>Brands have been trying to include older models in their runway shows and campaigns, but it is still risky to say it has become an industry standard. <\/p>\n\n\n\n<p>Nevertheless, examples can be found in recent campaigns including models from the 80&#8217;s \u2014 such as Cindy Crawford, 54; Naomi Campbell, 50; or Kate Moss, 46. Or even in the rising of projects that aim for more diversity on media \u2014 like <a href=\"https:\/\/www.instagram.com\/and.bloom\/\" target=\"_blank\" rel=\"noreferrer noopener\">AndBloom<\/a> from the photographer <a href=\"https:\/\/www.andbloom.amsterdam\/denise-boomkens\/\">Denise Boomkens<\/a>, who photographs and interviews women over 40.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"291\" height=\"380\" data-id=\"12163\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/kate-moss-zadig-voltaire-spring-2020-campaign-05.jpg?resize=291%2C380&#038;ssl=1\" alt=\"Kate Moss_Representation of older women in the media\" class=\"wp-image-12163\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/kate-moss-zadig-voltaire-spring-2020-campaign-05.jpg?w=291&amp;ssl=1 291w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/kate-moss-zadig-voltaire-spring-2020-campaign-05.jpg?resize=230%2C300&amp;ssl=1 230w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"923\" data-id=\"12229\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/and.bloom_121059549_665846864334825_3025974031304689473_n.jpg?resize=740%2C923&#038;ssl=1\" alt=\"Denise Boomkens_Representation of older women in the media\" class=\"wp-image-12229\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/and.bloom_121059549_665846864334825_3025974031304689473_n.jpg?resize=821%2C1024&amp;ssl=1 821w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/and.bloom_121059549_665846864334825_3025974031304689473_n.jpg?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/and.bloom_121059549_665846864334825_3025974031304689473_n.jpg?resize=768%2C958&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/and.bloom_121059549_665846864334825_3025974031304689473_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Kate Moss for Zadig&amp;Voltaire SS 2020 | Denise Boomkens from AndBloom<\/figcaption><\/figure>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Where does your brand stand?<\/h4>\n\n\n\n<p>If you are looking to maintain your brand relevancy, it is increasingly important to have an eye on diversity and representation. Include individuals of all ethnicities but also all age ranges in your campaigns.<\/p>\n\n\n\n<p>Here are some <a rel=\"noreferrer noopener\" href=\"http:\/\/www.cherrydeck.com\/photographers\" target=\"_blank\">Cherrydeck members<\/a> who have been working with older models:<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"400\" data-id=\"12171\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/annazandman.jpg?resize=320%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-12171\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/annazandman.jpg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/annazandman.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"12175\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/angelgolt.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-12175\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/angelgolt.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/angelgolt.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/angelgolt.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/angelgolt.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"800\" data-id=\"12173\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/denisseaps_1.jpg?resize=640%2C800&#038;ssl=1\" alt=\"\" class=\"wp-image-12173\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/denisseaps_1.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/denisseaps_1.jpg?resize=240%2C300&amp;ssl=1 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/annazandman\">Anna Zandman<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/angelgolt\">Angelina Golt<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/denisseaps\">Denisse Ariana P\u00e9rez<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"740\" data-id=\"12176\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=740%2C740&#038;ssl=1\" alt=\"\" class=\"wp-image-12176\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/nlapite.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"12180\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/melaniemarsman.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-12180\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/melaniemarsman.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/melaniemarsman.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/melaniemarsman.jpg?resize=768%2C961&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/melaniemarsman.jpg?w=1024&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"12178\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/tryagain_shop.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-12178\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/tryagain_shop.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/tryagain_shop.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/tryagain_shop.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/10\/tryagain_shop.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/nlapite\">Nicholas Lapite<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/melaniemarsman\">Melanie Marsman<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/tryagain_shop\">Elizabeth Bello<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are looking for more insights about older women in the fashion industry, read <a href=\"https:\/\/cherrydeck.com\/blog\/2020\/02\/07\/is-photography-sustainable-talking-about-vogue-italias-2020-january-issue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jan de Villeneuve&#8217;s interview <\/a>about her 50 years career as a model. <\/p>\n\n\n\n<p>Do you have a project you would like to discuss? Or want to know how to make your content more representative? <a href=\"https:\/\/cherrydeck.com\/contact\">Get in touch<\/a>! <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>In May 2019, British Vogue and L&#8217;Or\u00e9al Paris launched the &#8220;Non-Issue&#8221; &#8211; a special edition to question older women representation in media.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/older-women-representation-in-media\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":12175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103613,605103462],"tags":[605103616,605103653,605103654,107,436],"class_list":["post-12157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-inspiration","tag-brand","tag-brand-marketing","tag-brand-strategy","tag-inspiration","tag-photography","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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