{"id":12327,"date":"2020-10-21T18:00:55","date_gmt":"2020-10-21T16:00:55","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=12327"},"modified":"2024-12-11T18:37:02","modified_gmt":"2024-12-11T17:37:02","slug":"leons-story-capturing-the-atmosphere-and-emotions-of-polestar","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/leons-story-capturing-the-atmosphere-and-emotions-of-polestar\/","title":{"rendered":"Success Stories: Capturing Polestar’s Test Drive Atmosphere with Leon"},"content":{"rendered":"\n
\n
\n

Client:<\/strong> Polestar <\/p>\n\n\n\n

Project:<\/strong> Capture the test drive atmosphere<\/p>\n\n\n\n

Worked with:<\/strong> Leon Spanier<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

The assignment<\/h4>\n\n\n\n

The automotive brand Polestar was looking for a videographer who could capture their test drive event in Frankfurt, Germany. <\/p>\n\n\n\n

The high-class electric performance car brand devotes its work to growing society through its limitless design and technology. For this, the main aim was to capture people’s emotions and reactions towards the car. <\/p>\n\n\n\n

The process<\/h4>\n\n\n\n

Polestar was able to find the best suited creative by opening a job opportunity on Cherrydeck. <\/p>\n\n\n\n

By specifying the requirements of the job, Polestar was able to receive countless applications from talented videographers, before making the decision of who they wanted to work with. <\/p>\n\n\n\n

Leon Spanier<\/a> was the videographer selected for the job. <\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"Polestar\"<\/figure><\/div>\n\n
\n
\"Polestar\"<\/figure><\/div>\n\n
\n
\"\"<\/a><\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

The process<\/h4>\n\n\n\n

The job spanned over three days and presented Leon with great freedom when it came to the times he should be present at the event. The end result intended was a short highlight clip showcasing the product and reflecting the excitement of the attendees. <\/p>\n\n\n\n

Leon felt that presenting the car in different lightings would greatly impact the emotions and atmosphere reflected \u2014 a factor of major importance to Polestar. Therefore, he shot every day of the event to display the product in different weather conditions and at different times of the day.<\/p>\n\n\n\n

Take a look at the final highlight reel from the event below:<\/p>\n\n\n\n

\n