{"id":15321,"date":"2021-01-08T17:01:41","date_gmt":"2021-01-08T16:01:41","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=15321"},"modified":"2024-12-11T18:32:01","modified_gmt":"2024-12-11T17:32:01","slug":"the-best-marketing-campaigns-of-2020-during-covid","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/the-best-marketing-campaigns-of-2020-during-covid\/","title":{"rendered":"The Best Marketing Campaigns of 2020 \u2014 Creativity During Covid"},"content":{"rendered":"\n

With 2020 being a year to remember, creativity and innovation were greatly challenged. Covid had a drastic impact on the development of many different fields and forced brands to think outside-the-box.<\/h4>\n\n\n\n

Throughout the year, we have been sharing a range of marketing campaigns that have come to light for being creative, innovative, or ground-breaking. Today, you can find compiled in this article the Best Marketing Campaigns of 2020 \u2014 including those and some other noteworthy brand moves.<\/p>\n\n\n\n

Browse the sum-up below and start the year with a shot of inspiration for your next campaign. Enjoy!<\/em><\/p>\n\n\n\n

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Budweiser: Wassup Quarantine Edition<\/a><\/h4>\n\n\n\n

During Covid, Busweiser brought back their much loved “Wassup” phrase. However, this marketing campaign<\/a> was presented with a twist. The original “Wassup” campaign is from the 1990s and Budweiser decided to play on this idea.<\/p>\n\n\n\n

The quarantine edition acts as a remix of the original, where the new audio overlays the original film. The campaign successfully captured the mood of lockdown, as well as the connection and communication which was still upheld during Covid. <\/p>\n\n\n\n

In addition, humour was added through the “Wassup” catchphrase, perfectly showing how people quarantining started to go slighlty crazy.<\/p>\n\n\n\n

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