{"id":16161,"date":"2021-01-26T13:22:26","date_gmt":"2021-01-26T12:22:26","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=16161"},"modified":"2021-07-22T16:42:55","modified_gmt":"2021-07-22T14:42:55","slug":"instagram-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/instagram-marketing-trends-for-2021\/","title":{"rendered":"Instagram Marketing Trends for 2021: How to Optimise Your Digital Strategy"},"content":{"rendered":"\n

Instagram is and will most likely remain the place where new ideas and products gain the most recognition. In order to stay relevant, and maintain its focal point in topics around social media, Instagram is frequently adding features to the app. If you’re interested in learning how you can gain more reach and better promote your work on Instagram, then check out these 8 Instagram marketing trends for 2021.<\/p>\n\n\n\n

<\/div>\n\n\n\n

#1 More Instagram Stories <\/h4>\n\n\n\n

If you’re on Instagram then chances are posting Stories is one of your go-to<\/em> marketing strategies. The feature is great for posting your latest work, making announcements, sharing behind-the-scenes, the post-production process, and more. <\/p>\n\n\n\n

The feature is oftentimes seen as the backbone of social marketing. Posting a Story is the key component to reaching more people and keeping engagement strong. As a photographer, you shouldn’t disregard it. Consider even adapting the tactics influencers are using in order to share your photography with the world.<\/p>\n\n\n\n

Set yourself apart by posting cool projects, using vibrant colors, or personally interacting with your audience. It’s all about getting creative.<\/p>\n\n\n\n

But, what are you gaining out of Instagram Stories? <\/em><\/strong><\/h5>\n\n\n\n

In terms of influencer marketing, eight out of ten brands (78%) have stated that Instagram Stories have had a great impact on the spread and reach of their brand. More people are prone to posting a Story due to the extensive reach they receive but also to the feature’s short-lived nature. <\/p>\n\n\n\n

In addition, the Stories algorithm is easier to understand. A great amount of focus is placed on timeliness and account relevancy. Basically, accounts that interact with your account more, whether it be through likes, comments, DMs, or reactions, will have your stories appear at the front of the list.<\/p>\n\n\n\n

Did you ever wonder why people repost their most recent feed post in their Story? Because that’s the way to reach more viewers and get the most interactions! But, keep in mind \u2014 also for Stories there is a ‘best time to post.’<\/p>\n\n\n\n

To learn more about the Instagram algorithm and finding your ‘best time to post,’ take a look at the Cherrydeck Instagram Guide<\/a>. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Instagram<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

#2 Augmented Reality Filters<\/h4>\n\n\n\n

Going hand-in-hand with the increasing use of Stories, the next trend in our list of Instagram marketing trends for 2021 is Augmented Reality (AR) filters. <\/p>\n\n\n\n

We have all seen Stories, or made Stories, where an AR filter was included. From experimenting with different make-up shades to seeing how a vase would look in your home, 2020 became the year of this technology. <\/p>\n\n\n\n

In mid-2019, Facebook’s Spark AR Studio launched the AR feature. Since then 1 billion people worldwide have created their own effects. And, we aren’t just talking about private users, but also brands, influencers, photographers, and others. <\/p>\n\n\n\n

In 2021, there is still endless potential to be discovered in this outstanding feature. And we believe that it will continue to grow into various fields and professions.<\/p>\n\n\n\n

\"\"
AR Filters from Leo Rohrsetzer<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

#3 The Usage of Reels will Skyrocket <\/h4>\n\n\n\n

A feature that is still seen as considerably new is the Reels feature. Reels started to gain traction in August 2020 and are estimated to become TikTok’s direct competitor in 2021. <\/p>\n\n\n\n

With Instagram Reels, users can create short 15- to 30-second videos which will then appear on their own tab. Every interest is covered in Reels, but the feature can be especially interesting for photographers and videographers with experience in visuals production and editing. It’s a great chance for creatives to take advantage of old work and start repurposing it for the format!<\/p>\n\n\n\n

In 2021, this feature is (without a doubt) bound to grow even further. Due to TikTok’s impressive growth and the similarities presented in it, a comparable path is expected.<\/p>\n\n\n\n

A great advantage of Instagram Reels compared to TikTok is that Instagram users who have already built an impressive following, will not have to start from scratch to see results.<\/p>\n\n\n\n

But, how do you leverage Instagram reels?<\/em><\/strong><\/h5>\n\n\n\n

There are great benefits from the incorporation of Reels into your marketing strategy. For starters, Reels are a great way to stay connected with your audience in a quick and fun way. Through the time restrictions, Reels have to be quick and to the point, making it the best communication method for a fast-paced world. <\/p>\n\n\n\n

On the other hand, they are a great tool to reach new audiences very very<\/em> fast! If there’s one thing we’ve learned about Instagram, is that new features are always pushed further. So by using Reels, you’re getting a little help from the algorithm. Isn’t that great?<\/p>\n\n\n\n

For many brands, Reels are developing into a modern form of commercialization. For others, Reels are the new it-way to share compelling stories. <\/p>\n\n\n\n

Pro Tip:<\/em><\/strong> If you want your Reel to achieve an exceptional amount of views, share it on your feed (and not just on the Reels section)! ?<\/p>\n\n\n\n

\n
\n
\n
<\/div>\n\n\n\n
\n
\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by CHERRYDECK: Brands & Creators (@cherrydeck)<\/a><\/p><\/div><\/blockquote>