{"id":17265,"date":"2021-02-18T15:50:21","date_gmt":"2021-02-18T14:50:21","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=17265"},"modified":"2021-07-22T16:59:35","modified_gmt":"2021-07-22T14:59:35","slug":"tourism-new-zealand-fights-social-influence","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/tourism-new-zealand-fights-social-influence\/","title":{"rendered":"Tourism New-Zealand \u2014 New Campaign Fights Instagram Darlings"},"content":{"rendered":"\n

Before the pandemic hit, social media was full of ‘influencer’ travel pictures. This year, Tourism New-Zealand fights social influence in their brand-new campaign. Brace yourselves. <\/h4>\n\n\n\n

If marketing campaigns have taken an empathic tone since the beginning of the pandemic, New-Zealand’s tourism agency decided to go another route. Not gentle but rather humoristic.<\/p>\n\n\n\n

You could not have missed it. The latest campaign from Tourism New-Zealand <\/a>went viral at the end of January. Called “Travelling Under the Social Influence,” the 2.5-minute video showcase comedian Tom Sainsbury as part of the Social Observation Squad (S.O.S). <\/p>\n\n\n\n

From the “Hot Dog Legs” to the “Hot Tube Back Shot,” the squad’s mission is to avoid those pictures to spread over the internet and uniformize the vision people can have from the country. <\/p>\n\n\n\n

We can see the squad leader escorting a couple down a mountain trying to create the “Summit Spreadeagle” or chasing after people taking the “Follow me Fedora” in a lavender field. <\/p>\n\n\n\n

Already in 2018, a picture has revealed the darker side of those shots. In addition to long waiting lines, damages are also made to the environment. <\/p>\n\n\n\n

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Shared by Lukas Stefanko on Twitter<\/figcaption><\/figure><\/div>\n\n\n\n
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Besides, New-Zealand is not the only place where such things happen. Amongst Instagrammers’ favorite spots, we can also count Valensol lavender fields in France or Cinque Terre in Italy. For that matter, this last place considers limiting the number of visitors.<\/p>\n\n\n\n

Through the famous spot, the agency aims to showcase beautiful and well-known landscapes while promoting activities that might not be as famous, such as cycling in the vineyards.<\/p>\n\n\n\n

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