{"id":18327,"date":"2021-03-17T19:01:08","date_gmt":"2021-03-17T18:01:08","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=18327"},"modified":"2021-07-22T16:59:33","modified_gmt":"2021-07-22T14:59:33","slug":"unilever-says-no-to-normal","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/unilever-says-no-to-normal\/","title":{"rendered":"Unilever Says No To “Normal”"},"content":{"rendered":"\n

Unilever says no to “normal.” The global group announced at the beginning of March that the word would be removed from all beauty and personal care brands\u2019 packaging.<\/h4>\n\n\n\n

This decision from Unilever to say no to “normal” is part of the company’s new Positive Beauty vision and has been taken following a 10,000 person survey across nine countries. <\/p>\n\n\n\n

The results are enlightening. Amongst other findings, 56% of the people think that the beauty and personal care industry can make people feel excluded by using the “normal” term. Seven out of ten said they want to see the beauty and personal care industry focusing more on making people feel better rather than just look better.<\/p>\n\n\n\n

In addition to the action, Unilever also committed to end digital alterations on their pictures and portray more people from diverse and under-represented groups in their ads.<\/p>\n\n\n\n

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