{"id":19120,"date":"2021-03-26T16:26:15","date_gmt":"2021-03-26T15:26:15","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=19120"},"modified":"2022-06-23T14:02:19","modified_gmt":"2022-06-23T12:02:19","slug":"eric-garsleitner","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/eric-garsleitner\/","title":{"rendered":"Success Stories: The Vitamalz Campaign with Eric"},"content":{"rendered":"\n

Eric Garsleitner<\/a> was the photographer and videographer chosen by German malt beer company, Vitamalz<\/a>. Discover how Eric landed the job and how he was able to capture authentic moments. <\/h4>\n\n\n\n
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Client<\/strong>: Vitamalz<\/p>\n\n\n\n

Project<\/strong>: Capture the brand identity of Vitamalz Classic and Vitamalz Sport<\/p>\n\n\n\n

Worked with<\/strong>: Eric Garsleitner<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

The assignment <\/h4>\n\n\n\n

Vitamalz<\/a> was looking for a photographer to capture authentic and positive content for Vitamalz Classic and Vitamalz Sport. To reflect the appropriate brand identity, it was important that there is a clear differentiation between the two products. <\/p>\n\n\n\n

The main aim of the campaigns were to showcase people interacting with the product. <\/p>\n\n\n\n

The process<\/h4>\n\n\n\n

Through the collaboration with Cherrydeck, Vitamalz was able to find the best fit for the job. Vitamlaz posted the job opening on the opportunities page<\/a>, to which interested creatives could simply apply with their Cherrydeck profile. <\/p>\n\n\n\n

In the opportunities description, Vitamlaz explained the desire to have 15 images captured showing friends hanging out with the products in an authentic way. In addition to this, the brand provided a mood board to the selected creative, to grasp a better understanding of what should be produced. <\/p>\n\n\n\n

Hamburg-based photographer Eric Garsleitner<\/a> was the creative selected for the job. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Eric<\/figure><\/div>\n\n\n\n
\"Eric<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

The production<\/h4>\n\n\n\n

For the Vitamalz Sport campaign, the aim was to present the theme of ‘Sport in the City’. For this, Eric shadowed parkour and skateboard pros on their journey throughout Hamburg.<\/p>\n\n\n\n

He captured the moments in which these athletes sought a new adventure, found the perfect spot, or landed a challenging trick, all while drinking Vitamalz. <\/p>\n\n\n\n

On the flip side, for Vitamalz classic, he focused more on presenting the drink in a more retro and analog-style. <\/p>\n\n\n\n

The project spanned over two days. However, Eric stated finding the perfect sunny day in Hamburg within the rainy, winter season was quite difficult. <\/p>\n\n\n\n

In order to capture genuine moments, Eric used the Sony A7III, alternating between three different lenses: a 28 mm, 30 mm, and 50 mm lens. He also used a reflector, a portable studio flash, and a self-built construction to give the photos a more analog look and feel.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Eric<\/figure><\/div>\n\n\n\n
\"Eric<\/figure><\/div>\n\n\n\n
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\"\"<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Feedback <\/h4>\n\n\n\n

The contact process through Cherrydeck was easy and uncomplicated, giving Eric the time to focus on what truly matters \u2014 staying creative. <\/p>\n\n\n\n

It was fun shooting for Vitamalz since I believe the brand has a lot of potential as it is a hip, retro brand. I am very thankful that Cherrydeck gave me the chance to be a part of the production. <\/p>

<\/p>Eric Garsleitner<\/cite><\/blockquote>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Eric<\/a> is a Fashion & Beauty and People & Lifestyle photographer who is always seeking adventure and adrenaline rushes. Viewing photography as a cure for his restlessness, Eric credits it as a way for him to slow down. <\/p>\n\n\n\n

See more of Eric’s work visit his Cherrydeck profile<\/a> or website<\/a>. To read more success stories, have a look at Zhenya\u2019s Story<\/a> shooting for MHplus. Or, read Joris’s Story photographing for cashmere sweater brand, Roseway Cashmere<\/a>. <\/p>\n\n\n\n

Learn how you can benefit from our services as a brand by looking at our offerings<\/a> or creating an account<\/a>. <\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Eric Garsleitner was the creative selected by Vitamalz to capture the Classic and Sport versions of the beverage in genuine and raw ways.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":19153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103461,436,605103598,605103423,605103669],"class_list":["post-19120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-opportunities","tag-photography","tag-photography-jobs","tag-success-stories","tag-videographer","col-md-4 col-sm-6"],"yoast_head":"\nSuccess Stories: The Vitamalz Campaign with Eric – Cherrydeck<\/title>\n<meta name=\"description\" content=\"Eric Garsleitner was the creative selected by Vitamalz to capture the Classic and Sport versions of the beverage in genuine and raw ways.\" \/>\n<meta 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