{"id":19748,"date":"2021-04-09T15:49:12","date_gmt":"2021-04-09T13:49:12","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=19748"},"modified":"2024-12-11T18:29:48","modified_gmt":"2024-12-11T17:29:48","slug":"google-overcame-the-painful-search-for-a-photographer-abroad","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/google-overcame-the-painful-search-for-a-photographer-abroad\/","title":{"rendered":"How Google Overcame the Painful Search for a Photographer Abroad"},"content":{"rendered":"\n

See how Google overcame the painful search for a photographer abroad, without having to leave their headquarters in California.<\/h4>\n\n\n\n

Based in California, Google Cloud<\/a> is a computer application offered by Google. The computer service runs on the same infrastructure used internally by Google and aims at essentially delivering resources to consumers. <\/p>\n\n\n\n

Many known brands use the Google Cloud in order to improve their performance efficiency. One of which is Spotify.<\/p>\n\n\n\n

Challenges<\/h4>\n\n\n\n

Google was looking to capture the growth and innovation of the music streaming platform, Spotify<\/a>. With Google being based in the U.S. and Spotify’s headquarters located in Sweden, the task of finding the best photographer on-site proved difficult. <\/p>\n\n\n\n

In addition, Google was in search of a creative who could not only capture the customer campaign<\/a> but also provided VIP portrait and environment photos of the Spotify office.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"Google
Karl Forsberg<\/a> for Google Cloud.<\/figcaption><\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

The approach<\/h4>\n\n\n\n

Together with Cherrydeck, Google Cloud was able to reach out to local photographers in Sweden. <\/p>\n\n\n\n

The agency TBWA\/Chiat\/Day \u2014 in charge of the assignment \u2014 opened a job opportunity on Cherrydeck for which Swedish photographers could apply to. After receiving a shortlist with suitable members, the agency made the final decision of which photographer to hire for the job.<\/p>\n\n\n\n

<\/div>\n\n\n\n

How did it work?<\/h4>\n\n\n\n

Swedish photographer Karl Forsberg<\/a> was the photographer chosen to work for Google. Due to his access to the shooting location and experience in capturing commercial assignments, he was the perfect fit.<\/p>\n\n\n\n

The job spanned over four days \u2014 two days in Stockholm, one travel day, and one day in Gothenburg. Karl was required to work with a Swedish film team and a Danish producer. The aim was to capture still photography of the actors, along with portraits of the interviewees.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Photography<\/figure>\n\n\n\n
\"photography<\/figure>\n
Karl Forsberg<\/a> for Google Cloud.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Main takeaways <\/h4>\n\n\n\n

Besides some minor travel costs during the assignment, Google did not have to face any extra costs of flying a photographer from the U.S. to Sweden. The brand was able to benefit from the creator’s local knowledge and expertise, as well as communication skills in the local language.<\/p>\n\n\n\n

By collaborating with Cherrydeck, Google had access to countless talent located in their desired area.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"Google
Karl Forsberg<\/a> for Google Cloud.<\/figcaption><\/figure><\/div>\n\n
\n
\"\"<\/a><\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

Would you like to achieve similar results with your campaigns? We are happy to discuss ideas \u2014\u00a0let\u2019s talk!<\/a> Read more cases about previous collaborations, here<\/a>.<\/p>\n\n\n\n

To explore our product and receive news on the creative industry and content trends,\u00a0create an account.<\/a>\u00a0Or simply visit the\u00a0Cherrydeck search<\/a>,\u00a0to have a look at some of our members.<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

See how Google overcame the painful search for a photographer abroad, without having to leave their headquarters in California.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":10331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103617,605103653,605103705,605103363,436,605103423],"class_list":["post-19748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-brand-collaborations","tag-brand-marketing","tag-editorial-documentary","tag-insights","tag-photography","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"\nHow Google Overcame the Painful Search for a Photographer Abroad<\/title>\n<meta name=\"description\" content=\"See how Google overcame the painful search for a photographer abroad, without having to leave 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