Alpro is a well-known Belgian-born brand producing plant-based food products. Their product range goes from plant-based milk to ice cream and yoghurt. In March, Alpro released a new ad created in collaboration with the brand and customer experience agency VMLY&R entitled “Eat your way to a better planet.” <\/p>\n\n\n\n
Through the 30-second video, the brand showcases several situations where having a sustainable behaviour seems to be more of a hassle than anything else. But after the first scenes, Alpro reveals that saving the planet can actually be fun \u2014 and taste good! <\/p>\n\n\n\n
The headline for this advertisement \u2014 “Eat your way to a better planet” \u2014 implies every little step counts to prevent global warming and eating plant-based products is one of them. <\/p>\n\n\n\n