{"id":20249,"date":"2021-04-20T17:08:52","date_gmt":"2021-04-20T15:08:52","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=20249"},"modified":"2021-07-22T16:52:19","modified_gmt":"2021-07-22T14:52:19","slug":"ben-babbitt","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/ben-babbitt\/","title":{"rendered":"Off the Record: Kentucky Route Zero, Spotify, and Industry Dominance"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">LA-based musician and music producer, <a href=\"https:\/\/www.instagram.com\/ben_babbitt_\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Babbitt<\/a> grew up in a family of artists and was constantly surrounded by music. In this episode, we talk about his music influences, Kentucky Route Zero, Spotify, and more.<\/h4>\n\n\n\n<p>In this episode of &#8220;<a href=\"https:\/\/about.cherrydeck.com\/podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Off the Record<\/a>,&#8221; LA-based music producer and musician <a href=\"https:\/\/www.instagram.com\/ben_babbitt_\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Babbitt<\/a> shared insights and stories behind the 7-year development of the award-winning computer game, Kentucky Route Zero. <\/p>\n\n\n\n<p>Ben Babbitt is a music producer who composes music for video games, commercials, and clients such as Chanel and Vogue.<\/p>\n\n\n\n<p>During this episode, we talked about his music influences, his view on streaming platforms, such as Spotify, and his opinion in terms of how an artist&#8217;s success is measured. <\/p>\n\n\n\n<p>Tune in to learn more about Ben, and the changes that he would like to implement in the music industry.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Kentucky Route Zero, Spotify, and Industry Dominance with Ben Babbitt\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/0DNqizWXg7laOyvStqyWdL?si=033755e75c6842b4\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Kentucky Route Zero (2:50)<\/h4>\n\n\n\n<p>While enrolled at the School of the Art Institute in Chicago, Ben meet his friend Jake Elliot, who was one of the writers and creators of <a href=\"http:\/\/kentuckyroutezero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Route Zero<\/a>. Having finalized the concept of the video game, Jake was on the hunt for music that could be featured in it. <\/p>\n\n\n\n<p>Finding it interesting, Ben shared some old music that he had produced once for a class and was then asked to join the team. Ben&#8217;s musical contribution towards the game ended up taking 7 years. <\/p>\n\n\n\n<p>Kentucky Route Zero is an award-winning and praised game in the gaming world. It has been named Game of the Year in 2013, and won the BAFTA Video Games Award, among others.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=740%2C493&#038;ssl=1\" alt=\"\" class=\"wp-image-20285\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?resize=1400%2C933&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Ben_Babbitt.jpeg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption>Music producer and composer, <a href=\"https:\/\/www.instagram.com\/ben_babbitt_\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Babbitt<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">The Strategy behind the Game (6:10)<\/h5>\n\n\n\n<p>Kentucky Route Zero is a point-and-click game, where the story is the center of the action. Through the writing and creation of the storyline, a unique atmosphere and vibe came together. <\/p>\n\n\n\n<p>As the whole story takes place over the course of one night, the game is surrounded by a very confused sense of time. <\/p>\n\n\n\n<p>The video game is set in rural Kentucky, in an ambiguous era. The player starts off as the character of Conway who is a truck driver working for an antique company. Having decided to leave his job, the game follows his last delivery. <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" class=\"wp-image-20302\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?resize=1400%2C788&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/ll_kentuckyroutezero-1.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption>Clips from the game, <a href=\"http:\/\/kentuckyroutezero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Route Zero<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"494\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Screen_Shot_2020_01_10_at_1.35.21_PM.0.jpg?resize=740%2C494&#038;ssl=1\" alt=\"\" class=\"wp-image-20303\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Screen_Shot_2020_01_10_at_1.35.21_PM.0.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Screen_Shot_2020_01_10_at_1.35.21_PM.0.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Screen_Shot_2020_01_10_at_1.35.21_PM.0.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Screen_Shot_2020_01_10_at_1.35.21_PM.0.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption>Clips from the game, <a href=\"http:\/\/kentuckyroutezero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kentucky Route Zero<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Music Influences (11:57)<\/h4>\n\n\n\n<p>Growing up, Ben had been playing in bands and was surrounded by family members that would sing songs at family gatherings. Having had these early inspirations, Ben grew a fascination with music and the atmosphere it can create. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I am drawn to things that are creatively interesting.<\/p><cite>Ben Babbitt<\/cite><\/blockquote>\n\n\n\n<p>Often times being asked to produce original music for bigger brands, such as Chanel or Vogue, Ben has sometimes shocked himself with the music he has composed. <\/p>\n\n\n\n<p>Typically when working with famous brands, the goal is to compose something unique and different.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Becoming Successful in the Music Business (23:27)<\/h4>\n\n\n\n<p>Finding it difficult to experience or perceive how other people view his work, Ben finds it validating and exciting to be recognized. Having received a BAFTA at the beginning of April, Ben still feels like he is trying to arrive.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I guess I am more old school in that I value the quality of the work that I do more than reaching out to the world or increasing my visibility. <\/p><cite>Ben Babbitt<\/cite><\/blockquote>\n\n\n\n<p>When thinking about how he got certain opportunities, he realises a lot of jobs simply happened naturally. Reflecting about the case of Kentucky Route Zero, Ben finds himself lucky in having met the initial creators of the game. <\/p>\n\n\n\n<p>Take a peek into the video game and the music Ben composed, below:<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7CkgyeF73a\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B7CkgyeF73a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B7CkgyeF73a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Ben Babbitt (@ben_babbitt_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Critic on the Music Industry (34:15)<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The music industry, for example, is very white male-dominated. And, also in terms of the economy, it is very dominated by big streaming companies like Spotify. <\/p><cite>Ben Babbitt <\/cite><\/blockquote>\n\n\n\n<p>According to Ben, as the industry is dominated by big streaming platforms, many artists and creators are not getting the recognition and value which they deserve. <\/p>\n\n\n\n<p>Currently, there is a on-going movement addressing the royalty rates&#8217; issue of streaming platforms and asking for a change. Spotify generally pays between .003 and .005 cents per stream \u2014 which Ben believes is an overestimate, and does not account for the pay that the label would take from this already small amount. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Spotify and others have increased the inequality and wage gaps between the bulk of the population and the bulk of people that are creating work, that is giving these platforms value. <\/p><cite>Ben Babbitt<\/cite><\/blockquote>\n\n\n\n<p>Ben does not think that streaming platforms affect the number of records that are sold. Instead, he mentions many people have been talking about how Spotify rewards and upholds a way of valuing music based entirely on its repeat listening value \u2014 meaning the more you listen to something, the more valuable it is perceived.<\/p>\n\n\n\n<p>The result is that labels start to take advantage of this gamification and injecting content into these streams. Ben believes this approach is incredibly limiting.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Listen to the Full Conversation<\/h4>\n\n\n\n<p>To find out more about Ben&#8217;s intriguing conversation, listen to his podcast episode on&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/1e0MKFK7T3k7ORXwhhzlUy\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/off-the-record-conversations-on-the-creative-landscape\/id1556476219?l=en\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, or <a href=\"https:\/\/about.cherrydeck.com\/podcast\" target=\"_blank\" rel=\"noreferrer noopener\">where you usually find your podcasts<\/a>. Or, simply hit play below!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Kentucky Route Zero, Spotify, and Industry Dominance with Ben Babbitt\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/0DNqizWXg7laOyvStqyWdL?si=WY37f_7URO2zrxjQ6ddE1w\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Are you interested in learning how to follow Ben&#8217;s path?<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Check out the advice he gave when asked our three questions!<\/h5>\n\n\n\n<p><strong>#1 What do you think all artists should know?<\/strong><\/p>\n\n\n\n<p>All artists should know that culture moves in waves and trends. Your work may or not line up with those, but it is important to remember that it doesn&#8217;t determine the value of your work. <\/p>\n\n\n\n<p>Just because something doesn&#8217;t line up with a trend now, that doesn&#8217;t mean that it won&#8217;t in the future. <\/p>\n\n\n\n<p>It is super important that artists figure out what is important to them. If you are too fixated on being deemed relevant by culture and trends that are relevant in one specific moment, then you will stand in your own way.<\/p>\n\n\n\n<p><strong>#2 What do you think every brand should stop doing right now?<\/strong><\/p>\n\n\n\n<p>Brands that are following the trend of making very broad statements about inclusivity and diversity need to follow through with what they are saying, and make it actionable. <\/p>\n\n\n\n<p>Brands need to make their statements actionable and put their money where their mouth is. <\/p>\n\n\n\n<p><strong>#3 If you could spend \u20ac1,000 on a collaboration, what would you do?<\/strong><\/p>\n\n\n\n<p>I think I would try to find a collaborator to work with visuals for a release, or someone that can contribute with work that I cannot make myself. <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to the answers above:<\/h5>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Embed: Why Brands Should Align their Statements with Ben Babbitt\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/3ABSO4BmZN1o5A5BFGlpsW?si=ced8d90f83914c26\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Off the Record \u2014 Conversations on the Creative Landscape<\/em>&nbsp;is brought to you by&nbsp;<a href=\"https:\/\/cherrydeck.com\/?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=homepage&amp;utm_content=ben-babbitt\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck<\/a>&nbsp;and is hosted by&nbsp;<a href=\"https:\/\/www.instagram.com\/philippb_ok\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Philipp Baumgaertel<\/a>, today\u2019s guest was&nbsp;<a href=\"https:\/\/www.instagram.com\/ben_babbitt_\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Babbitt<\/a>, and the music is provided by<a href=\"https:\/\/www.instagram.com\/era_beats93\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Era Beats<\/a>.<\/p>\n\n\n\n<p>Take a look at the previous episode featuring&nbsp;<a href=\"https:\/\/www.instagram.com\/catarinamira\/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Catarina Mira<\/a>,&nbsp;<a href=\"https:\/\/cherrydeck.com\/blog\/2021\/03\/30\/building-a-relationship-with-brands-with-catarina-mira\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. We look forward to seeing you on the next one \u2014 stay tuned!&nbsp;?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Music producer and composer, Ben Babbitt shares his insights regarding his contribution to Kentucky Route Zero, and his critics towards Spotify. <\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/ben-babbitt\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":20299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5584,605103331],"tags":[605103363,107,605103328,605103730,605103747],"class_list":["post-20249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cherrydeck-news","category-interviews","tag-insights","tag-inspiration","tag-interviews","tag-off-the-record","tag-podcast","col-md-4 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