{"id":20820,"date":"2021-05-04T18:06:56","date_gmt":"2021-05-04T16:06:56","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=20820"},"modified":"2021-06-11T15:39:37","modified_gmt":"2021-06-11T13:39:37","slug":"alex-rosu","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/alex-rosu\/","title":{"rendered":"Self Representation and Selecting Clients \u2014 An Interview with Alex Rosu"},"content":{"rendered":"\n

Alex Rosu<\/a> is a self-represented Paris-based photographer. We spoke with Alex about the process of growing his business, deciding who to work with, and what sparks his creativity.<\/h4>\n\n\n\n

Alex Rosu<\/a> is a photographer based in Paris, France. With 10 years of experience in the industry, he grew his business mainly through word-of-mouth recommendations. Photographing mainly for commercial and editorial use, Alex has worked for brands such as Balmain, Elie Saab, and Montblanc \u2014 amongst others. <\/p>\n\n\n\n

He believes that the experience you gain in life is the spark for creativity. Alex is passionate about working with people that obtain creative freedom. <\/p>\n\n\n\n

<\/div>\n\n\n\n
Could you tell us a little bit about yourself? Who is Alex Rosu?<\/h5>\n\n\n\n

I am a freelance fashion photographer based in Paris who loves taking pictures on both digital or analog. I also do videography especially beauty and behind the scenes.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Alex
Processed with VSCO with j4 preset<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
How did you get started in photography?<\/h5>\n\n\n\n

I remember my beautiful childhood when my father took me with him to work and we got to drive through the whole country. I had a point-and-shoot film camera and I was taking mostly landscapes. My mom still has those pictures. As I got older digital cameras were starting to be accessible and during my university years, I grew closer to photography. <\/p>\n\n\n\n

I participated in an Epson photography contest and I won a trip to Ireland! That gave me the confidence to pursue my dreams and an eventual career as a photographer.<\/p>\n\n\n\n

I took 2k photos on a two-day trip, for example, practicing and taking pictures of everything. Then, in 2009 while my focus was fashion and product photography I had my first client, Sabon Romania, a skincare and beauty brand that I\u2019ve been working with for a long time after. <\/p>\n\n\n\n

<\/div>\n\n\n\n
On your website, you state you grew your business mainly through word of mouth. How was that process?<\/h5>\n\n\n\n

It was an organic process that came from happy clients. The truth is only people can help you grow your business other than your hard work, of course. <\/p>\n\n\n\n

I have always done my best to keep growing \u2014 I keep looking back on my work, and I improve it.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
AMIRI SS2020 collection, shot by Alex Rosu, via Instagram<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
You\u2019ve also worked with big names in the fashion industry. When did you start getting your first renowned clients?<\/h5>\n\n\n\n

Definitely after we moved to Paris. Working with different designers back in Romania was a good experience, however, things changed when I started taking pictures at Fashion Week. <\/p>\n\n\n\n

My street style pictures helped me a lot to get noticed by important people in the industry and a few months after my arrival in Paris I was working with high-end brands. <\/p>\n\n\n\n

<\/div>\n\n\n\n
How do you decide on who to work with?<\/h5>\n\n\n\n

Mostly, it depends on the project, but, I always like working with creative minds, people, or brands with a beautiful, artistic view. Having creative freedom is definitely something that I am seeking.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
Photograph by Alex Rosu<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n
\"Alex
Backstage of AMIRI, shot by Alex Rosu, via Instagram<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Penelope Cruz shot by Alex Rosu<\/a> for Vogue.<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
You have taken pictures of many known people and brands. What was the craziest experience you have had on set?<\/h5>\n\n\n\n

I got a job featuring Penelope Cruz for an advertorial in Vogue. So I set up my lights, I get everything ready but I was never told that the whole session was going to be exactly two minutes. <\/p>\n\n\n\n

I had two minutes, 120 seconds on the clock to take two portraits!  That, or bumping into Michael B Jordan on set! <\/p>\n\n\n\n

<\/div>\n\n\n\n
What sparks your creativity for a photoshoot?<\/h5>\n\n\n\n

Could be anything! It could be a color, an object, a song, just a random thought that can help create the story. After all, artists are a sum of everything they have experienced in life so you never know what sparks your creativity! <\/p>\n\n\n\n

<\/div>\n\n\n\n
Your wife is a makeup artist and you two work within the same industry. Do you feel that influences your work? How?<\/h5>\n\n\n\n

If it does, can only be in a good way. My wife would show me details I wouldn\u2019t normally see when taking a beauty shot.  She is also very demanding and specific and if you ever worked with your partner you know it\u2019s difficult!<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Alex
Portrait by Alex Rosu<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n
\"Alex
Portrait by Alex Rosu<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n
\"Alex
Portrait by Alex Rosu<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
You are self-represented according to your website. What was behind that decision?<\/h5>\n\n\n\n

It wasn\u2019t a decision that I took at some point, it just came naturally. Most of the jobs come from clients I\u2019ve developed a relationship with. <\/p>\n\n\n\n

I  think being represented could give you benefits but you lose that closeness to your clients. <\/p>\n\n\n\n

<\/div>\n\n\n\n
What brand would you like to work for in the future? And, why?<\/h5>\n\n\n\n

Iconic houses like Saint Laurent, Iris van Herpen, Ami Paris, Jacquemus for their fresh, unique styles and the overall artistic vibe that they own.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Alex Rosu<\/a> is a self-represented photographer based in Paris. He channels inspiration through anything that can support the story he is aiming to tell. Check out his Cherrydeck profile<\/a>, his website<\/a>, and Instagram<\/a>.<\/p>\n\n\n\n

Learn about what Eva Milkonskaya has to say about sharing emotions through photography, here<\/a>. For more interviews with great photography talents, check out the\u00a0interview section<\/a>\u00a0on our blog. <\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

We had a chat with the self-represented photographer Alex Rosu about his decision-making processes, finding inspiration, and getting started. 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