{"id":20936,"date":"2021-05-07T10:43:54","date_gmt":"2021-05-07T08:43:54","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=20936"},"modified":"2025-06-18T10:52:25","modified_gmt":"2025-06-18T08:52:25","slug":"how-to-find-photography-clients-on-instagram","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/how-to-find-photography-clients-on-instagram\/","title":{"rendered":"How to Find Photography Clients on Instagram"},"content":{"rendered":"\n

There are a bewildering number of social media platforms available to the modern photographer, ranging from rising stars like Tik Tok to established image sharing platforms like Pinterest.<\/p>\n\n\n\n

However, there is one social media platform that stands head and shoulders above its rivals when it comes to its ability to help professional photographers showcase their work.<\/p>\n\n\n\n

That platform is Instagram.<\/p>\n\n\n\n

Boasting over 1 billion users around the world, Instagram is the only major social media network built exclusively around sharing and engaging with images.<\/p>\n\n\n\n

While it’s undoubtedly the best social media network to focus your marketing activities on, getting meaningful results on Instagram requires an informed, clear strategy.<\/p>\n\n\n\n

Here are seven simple things you can do that can assist you in finding photography clients on Instagram.<\/p>\n\n\n\n

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Set up a profile for your business<\/h4>\n\n\n\n

Careful curation of images is critical to building a high-quality audience on Instagram, and that starts with not mingling your personal Instagram content with your professional shots. If you haven\u2019t done so already, set up a separate page for your photography business. <\/p>\n\n\n\n

Ensure that you submit all your business information when you do so:<\/p>\n\n\n\n

1. Use a short, clear description of your business in the name field \u2013 for example, John Smith Wedding Photographer.<\/p>\n\n\n\n

2. Add a longer description clearly defining what your business does, ensuring you are speaking to your ideal target market.<\/p>\n\n\n\n

3. Provide a link to your website or portfolio.<\/p>\n\n\n\n

4. Submit your location details.<\/p>\n\n\n\n

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Quality control<\/h4>\n\n\n\n

Your Instagram profile acts as your portfolio on the platform and should be treated as such. This means you should ensure it reflects your best quality work.<\/p>\n\n\n\n

1. Try to stick to using the same filters and styles for your images, this establishes a consistent look and feel for your brand.<\/p>\n\n\n\n

2. Only post your highest quality images. Do not post images just for the sake of keeping the account active.<\/p>\n\n\n\n

3. Use captions and keep these engaging \u2013 tell a story around every image you post. This can improve engagement and lead to more comments on your posts.<\/p>\n\n\n\n

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Use hashtags<\/h4>\n\n\n\n

Hashtags make your Instagram images visible in searches for these hashtags as well as in the listings that appear when users click on hashtags on other images.<\/p>\n\n\n\n

These can be valuable when used correctly:<\/p>\n\n\n\n

1. Be descriptive in your hashtags rather than vague or general.<\/p>\n\n\n\n

2. Include your location in some hashtags, focusing on either the location you are in , or on the location you would like to work in.<\/p>\n\n\n\n

3. Steer clear of highly competitive hashtags where your image will disappear almost instantly. Any hashtag with over 1,000,000 posts is not going to secure a large audience for your image. Instead, it will bury your image without a trace.<\/p>\n\n\n\n

4. Try to target hashtags where you can appear in the \u2018Top posts\u2019 section. This will be much easier if you keep your hashtags focused and descriptive.<\/p>\n\n\n\n

5. Tag people, businesses and locations featured in your image. This builds engagement with your image and increases the likelihood of your image being shared by others.<\/p>\n\n\n\n

6. Create a unique hashtag for your business and use it whenever posting images. This will make images using your brand searchable and shareable.<\/p>\n\n\n\n

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Go for quality over quantity<\/h4>\n\n\n\n

This rule applies to many elements of Instagram marketing, and to building up your following in particular.<\/p>\n\n\n\n

What would you prefer? 3000 followers who ignore most of your content, or 100 followers who actively engage with and share your work?<\/p>\n\n\n\n

The biggest mistake people make on Instagram is thinking \u2018big is better\u2019. <\/p>\n\n\n\n

Instead, you want your work to be seen by people who are more likely to engage with it meaningfully, support your work and help you to grow your photography business.<\/p>\n\n\n\n

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Make connections<\/h4>\n\n\n\n

Don\u2019t be tempted into thinking that Instagram is a big social media soapbox that was designed for you to stand on and flash your images at random passers-by.<\/p>\n\n\n\n

Rather see and interact with Instagram as a community. Find other creator pages that produce content you appreciate and interact with them by commenting on and liking their posts.<\/p>\n\n\n\n

You can drive engagement by:<\/p>\n\n\n\n

1. Commenting on Stories at other accounts, which will deliver your comment to their inbox.<\/p>\n\n\n\n

2. Replying to any comments made on your posts.<\/p>\n\n\n\n

3. Respond authentically to captions on Instagram posts<\/a> rather than simply liking the post or leaving Emojis in the comments.<\/p>\n\n\n\n

Be sincere when doing the above and you will find that you are able to build new relationships and uncover new opportunities on the platform.<\/p>\n\n\n\n

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Combine your Instagram profile with a specialized photography marketing platform<\/h4>\n\n\n\n

Be prepared to look beyond Instagram when marketing your work.<\/p>\n\n\n\n

Cherrydeck<\/a> is a popular professional photography platform designed to connect professional photographers with new clients.<\/p>\n\n\n\n

Signing up is quick and easy, and as a member of our busy community you will enjoy access to:<\/p>\n\n\n\n