{"id":21094,"date":"2021-05-17T18:14:09","date_gmt":"2021-05-17T16:14:09","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=21094"},"modified":"2024-12-11T18:27:03","modified_gmt":"2024-12-11T17:27:03","slug":"nike-play-new","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/nike-play-new\/","title":{"rendered":"&#8220;Play New&#8221; \u2014 Nike Invites You to Discover Sport in New Ways"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Earlier this month, Nike released a new marketing campaign called &#8220;Play New&#8221; and invites you to discover sport in a new way.<\/h4>\n\n\n\n<p>Created in 1971, Nike is a worldwide-famous sports goods manufacturer based in the USA. The brand is known for its recognizable logo in a comma shape as well as its slogan &#8220;Just Do It.&#8221;<\/p>\n\n\n\n<p>On the 6th May 2021, Nike released a new marketing campaign called &#8220;Play New&#8221; and invites you to discover sport in a new way.<\/p>\n\n\n\n<p>The brand is already known for its bold marketing and communication moves. Last year, it changed its slogan to &#8220;Just Don&#8217;t Do It&#8221; in support of the Black Lives Matter movement. And created a video that was shared on the competitor Adidas&#8217; Twitter account in order to show unity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"429\" height=\"639\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/Nike-x-Adidas.jpg?resize=429%2C639&#038;ssl=1\" alt=\"Nike marketing \n\n\" class=\"wp-image-21192\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/Nike-x-Adidas.jpg?w=429&amp;ssl=1 429w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/Nike-x-Adidas.jpg?resize=201%2C300&amp;ssl=1 201w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This time, the brand celebrates the ones who are bad at sport \u2014 however, still trying. Featuring elite athletes like Sabrina Ionescu, Dina Asher-Smith, and Blake Leeper, as well as award-winning artist Rosal\u00eda, the video invites you to discover sport in a new way and try things you have never done before. <\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"740\" height=\"417\" src=\"https:\/\/www.youtube.com\/embed\/BUvEEVq4woU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Play New by Nike<\/figcaption><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Developed with the agency Wieden+Kennedy, the campaign is an embrace of the reverberate power of play. As explained by Melanie Auguste, VP and Global Brand Marketing, in this <a href=\"https:\/\/news.nike.com\/news\/nike-play-new\">interview<\/a>, &#8220;Play New&#8221; is built around four main themes: joy through play, inspiration through play, resilience through play, and discovery through play.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No matter how many times you fall down, you\u2019re still coming out on top. Trying new things is always a win. That\u2019s how you Play New.<\/p>\n<cite>Video campaign description on nike.com<\/cite><\/blockquote>\n\n\n\n<p>Are you also interested in building an inspiring sports campaign? Find below some Cherrydeck members who can help you achieve your goal:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"924\" data-id=\"21244\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/rafa.beladiez.jpg?resize=740%2C924&#038;ssl=1\" alt=\"nike play new cycling\" class=\"wp-image-21244\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/rafa.beladiez.jpg?resize=820%2C1024&amp;ssl=1 820w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/rafa.beladiez.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/rafa.beladiez.jpg?resize=768%2C959&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/rafa.beladiez.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"21219\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/reilin.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-21219\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/reilin.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/reilin.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/reilin.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/reilin.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"528\" data-id=\"21225\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/2019_01_15-running-Amos2387.jpeg?resize=740%2C528&#038;ssl=1\" alt=\"\" class=\"wp-image-21225\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/2019_01_15-running-Amos2387.jpeg?resize=1024%2C731&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/2019_01_15-running-Amos2387.jpeg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/2019_01_15-running-Amos2387.jpeg?resize=768%2C548&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/2019_01_15-running-Amos2387.jpeg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/rafa.beladiez\">Rafa Beladiez<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/reilinjoey\">Reilin Joey<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/mrc\">Marc Waldow<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"924\" data-id=\"21254\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/mattbenstone.jpg?resize=740%2C924&#038;ssl=1\" alt=\"nike play new gymnastics\" class=\"wp-image-21254\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/mattbenstone.jpg?resize=820%2C1024&amp;ssl=1 820w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/mattbenstone.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/mattbenstone.jpg?resize=768%2C959&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/mattbenstone.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"900\" data-id=\"21238\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/scottcheap.jpg?resize=740%2C900&#038;ssl=1\" alt=\"\" class=\"wp-image-21238\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/scottcheap.jpg?resize=842%2C1024&amp;ssl=1 842w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/scottcheap.jpg?resize=247%2C300&amp;ssl=1 247w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/scottcheap.jpg?resize=768%2C934&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/scottcheap.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"740\" data-id=\"21228\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=740%2C740&#038;ssl=1\" alt=\"\" class=\"wp-image-21228\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/pellecass.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/mattbenstone\">Matt Ben Stone<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/scottvisuals\">Scott Goedkoop<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/pellecass\">Pelle Cass<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Want to discover some of our previous collaborations with brands? Click <a href=\"https:\/\/cherrydeck.com\/blog\/category\/collaborations\/cases\/\">here<\/a>! To explore more Cherrydeck&#8217;s members, visit <a href=\"https:\/\/cherrydeck.com\/\">our search<\/a>. <\/p>\n\n\n\n<p>To understand more about our services, schedule a demo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/cherrydeck.com\/contact?utm_source=blog&amp;utm_medium=blogpost&amp;utm_content=play-nike\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a demo<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/clients.cherrydeck.com\/branded-stock?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=clients-branded-stock&amp;utm_content=nike-play-new\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"193\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=740%2C193&#038;ssl=1\" alt=\"\" class=\"wp-image-24825\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1024%2C267&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=768%2C200&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1536%2C400&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=2048%2C534&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1400%2C365&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Earlier this month, Nike released a new marketing campaign called &#8220;Play New&#8221; and invites you to discover sport in a new way.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/nike-play-new\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":21258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103613,605103462],"tags":[605103616,605103653,605103654,605103463],"class_list":["post-21094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-inspiration","tag-brand","tag-brand-marketing","tag-brand-strategy","tag-videography","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Play New&quot; \u2014 Nike Invites You to Discover Sport in New Ways<\/title>\n<meta name=\"description\" content=\"On the 6th May 2021, Nike released a new marketing campaign called &quot;Play New&quot; and invites you to discover sport in a new way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherrydeck.com\/blog\/nike-play-new\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Play New&quot; \u2014 Nike Invites You to Discover Sport in New Ways\" \/>\n<meta property=\"og:description\" content=\"On the 6th May 2021, Nike released a new marketing campaign called &quot;Play New&quot; and invites you to discover sport in a new way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherrydeck.com\/blog\/nike-play-new\/\" \/>\n<meta property=\"og:site_name\" content=\"Cherrydeck\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/cherrydeck\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T16:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-11T17:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/05\/Play_New_Lead_Image_2_Logo_1920x180_native_1600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cherrydeck Editorial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cherrydeckapp\" \/>\n<meta name=\"twitter:site\" content=\"@cherrydeckapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cherrydeck Editorial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cherrydeck.com\/blog\/nike-play-new\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cherrydeck.com\/blog\/nike-play-new\/\"},\"author\":{\"name\":\"Cherrydeck Editorial\",\"@id\":\"https:\/\/cherrydeck.com\/blog\/#\/schema\/person\/93f1747c900c07c602c6dba3a208ffe5\"},\"headline\":\"&#8220;Play New&#8221; 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