{"id":21829,"date":"2021-06-04T10:06:14","date_gmt":"2021-06-04T08:06:14","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=21829"},"modified":"2021-12-06T11:47:49","modified_gmt":"2021-12-06T10:47:49","slug":"alex-oelofse-tefal","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/alex-oelofse-tefal\/","title":{"rendered":"Success Stories: The New Lifestyle Campaign for EMSA + Tefal with Alex"},"content":{"rendered":"\n<div class=\"wp-block-columns has-white-color has-black-background-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Client:<\/strong> EMSA + Tefal <\/p>\n\n\n\n<p><strong>Project:<\/strong> Create new lifestyle content for EMSA + Tefal&#8217;s new thermal flask line<\/p>\n\n\n\n<p><strong>Worked with:<\/strong> Alex Oelofse <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"492\" width=\"740\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-2-1.jpg?resize=740%2C492&#038;ssl=1\" alt=\"\" class=\"wp-image-22024\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The assignment<\/h4>\n\n\n\n<p>EMSA + Tefal was looking to produce new lifestyle content for their thermal flask line. The brand was keen on having the product be presented in versatile landscapes and scenarios.<\/p>\n\n\n\n<p>Alongside capturing photos the photographer was also expected to organize the logistics of the project. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The process<\/h4>\n\n\n\n<p>EMSA + Tefal collaborated with Cherrydeck to find the best suited talent. <\/p>\n\n\n\n<p>Simply by submitting a brief, EMSA + Tefal was able to <a href=\"https:\/\/cherrydeck.com\/opportunities?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=opportunities&amp;utm_content=alex-oelofse-tefal\" target=\"_blank\" rel=\"noreferrer noopener\">open a job opportunity<\/a>, where they specified the budget, requirements, and skillset the photographers should own. <\/p>\n\n\n\n<p>After the selection process, <a href=\"https:\/\/cherrydeck.com\/alex_oelofse\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Oelofse<\/a> was the photographer chosen to create new lifestyle content for EMSA + Tefal&#8217;s new thermal flask line. <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-6.jpg?w=605&#038;ssl=1\" alt=\"\" class=\"wp-image-21840\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-26.jpg?w=645&#038;ssl=1\" alt=\"\" class=\"wp-image-21841\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The production<\/h4>\n\n\n\n<p>Alex was physically shooting the campaign for two days. However, a few days leading up to the production day, he had to scout the best locations, source for models, and take care of any other pre-production assignments. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Given the fact that I live in Cape Town, South Africa, and that it was summer, I really thought I would be able to deliver some amazing diverse content from some amazing local locations.&nbsp;<\/p><cite>Alex Oelofse<\/cite><\/blockquote>\n\n\n\n<p>To capture the lifestyle campaign, Alex used a 6&#215;6 1\/4 silk scrim and a 6&#215;4 California sun bounce to compliment the light in Cape Town. Having traveled around the world, Alex believes that the light in Cape Town is extremely unique and it cleanly translates into photographs.<\/p>\n\n\n\n<p>As for the camera that he used, Alex opted for the Nikon Z6 with an FTZ adapter and his trusted prime lenses. <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cherrydeck.com\/post-job\/new?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=signup&amp;utm_content=alex-oelofse\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"145\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=740%2C145&#038;ssl=1\" alt=\"\" class=\"wp-image-21983\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=1024%2C200&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=300%2C59&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=768%2C150&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=1536%2C300&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=2048%2C400&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?resize=1400%2C273&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/Banner-3-1.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-54.jpg?w=605&#038;ssl=1\" alt=\"\" class=\"wp-image-21844\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-62.jpg?w=645&#038;ssl=1\" alt=\"\" class=\"wp-image-21845\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_01_CAPE_TOWN_ALEXANDER_OELOFSE-40.jpg?w=645&#038;ssl=1\" alt=\"\" class=\"wp-image-21846\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Feedback<\/h4>\n\n\n\n<p>Alex credits the contact process through Cherrydeck as being a real pleasure.<\/p>\n\n\n\n<p>When describing the overall job experience, Alex says that this was probably one of his favorite commercial shoots. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The team from Emsa + Tefal was absolutely amazing to work with.<\/p><cite>Alex Oelofse<\/cite><\/blockquote>\n\n\n\n<p>From the EMSA + Tefal team to the crew that Alex put together himself, he believes that the key factor that determined the success of the shoot was the outstanding teamwork. Having been able to spend days doing one of his favorite things with an amazing group of people led to an overall positive experience. <\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_02_CAPE_TOWN_ALEXANDER_OELOFSE-16.jpg?w=605&#038;ssl=1\" alt=\"\" class=\"wp-image-21847\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_02_CAPE_TOWN_ALEXANDER_OELOFSE-78.jpg?w=605&#038;ssl=1\" alt=\"\" class=\"wp-image-21848\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/06\/TEFAL_FLASK_DAY_02_CAPE_TOWN_ALEXANDER_OELOFSE-88.jpg?w=605&#038;ssl=1\" alt=\"\" class=\"wp-image-21849\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cherrydeck.com\/signup?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=signup&amp;utm_content=alex-oelofse\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"118\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=740%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-20741\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1024%2C163&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=768%2C122&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1536%2C244&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=2048%2C326&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1400%2C223&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/cherrydeck.com\/alex_oelofse\" target=\"_blank\" rel=\"noreferrer noopener\">Alex<\/a> is a fine art photographer based in Cape Town. In love with the blue hour, when the sun is far enough below the horizon, Alex is passionate about capturing captivating moments.  He holds a diploma in fine art photography and credits his studies as an opportunity that allowed him to experiment with numerous formats of photography and film.<\/p>\n\n\n\n<p>To see more of Alex&#8217;s work visit his&nbsp;<a href=\"https:\/\/cherrydeck.com\/alex_oelofse\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck profile<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/alexanderoelofse.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>. To read more success stories, have a look at&nbsp;<a href=\"https:\/\/cherrydeck.com\/blog\/2021\/05\/19\/ivan-stamato-baptista-apricot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ivan&#8217;s Story<\/a>&nbsp;shooting for Apricot Beauty. Or, read&nbsp;Eric\u2019s Story&nbsp;photographing for&nbsp;<a href=\"https:\/\/cherrydeck.com\/blog\/2021\/03\/26\/eric-garsleitner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitamalz<\/a>. &nbsp;<\/p>\n\n\n\n<p>Learn how you can benefit from our services as a brand by looking at&nbsp;<a href=\"https:\/\/clients.cherrydeck.com\/?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=client-offerings&amp;utm_content=alex-oelofse\" target=\"_blank\" rel=\"noreferrer noopener\">our offerings<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/cherrydeck.com\/signup-brand\/step-1?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=signup&amp;utm_content=alex-oelofse\" target=\"_blank\" rel=\"noreferrer noopener\">creating an account<\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Alex Oelofse was the photographer chosen to capture Tefal&#8217;s new thermal flask line. Take a look at how he captured the brand&#8217;s new lifestyle.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/alex-oelofse-tefal\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":21848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103461,605103694,436,605103598,605103423],"class_list":["post-21829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-opportunities","tag-people-lifestyle","tag-photography","tag-photography-jobs","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success Stories: The New Lifestyle Campaign for EMSA + Tefal with Alex<\/title>\n<meta name=\"description\" content=\"Alex Oelofse was the photographer chosen to capture Tefal&#039;s new thermal flask line. Take a look at how he captured the brand&#039;s new lifestyle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherrydeck.com\/blog\/alex-oelofse-tefal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Stories: The New Lifestyle Campaign for EMSA + Tefal with Alex\" \/>\n<meta property=\"og:description\" content=\"Alex Oelofse was the photographer chosen to capture Tefal&#039;s new thermal flask line. 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