{"id":22468,"date":"2021-07-06T10:57:19","date_gmt":"2021-07-06T08:57:19","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=22468"},"modified":"2021-07-22T16:59:29","modified_gmt":"2021-07-22T14:59:29","slug":"cherrydeck-visual-trends-report-2021","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/cherrydeck-visual-trends-report-2021\/","title":{"rendered":"A Glance at the Cherrydeck Visual Trends Report 2021"},"content":{"rendered":"\n

The Cherrydeck Visual Trends Report gathers the most significant visual trends shaping the communication landscape and that will place your creative campaigns at the forefront.<\/h4>\n\n\n\n

With this edition of Cherrydeck\u2019s Visual Trends Report, we want to inspire you with mood boards and help you shape your communication with works from some of our +55,000 talented members worldwide.<\/p>\n\n\n\n

The report is designed to share the most significant trends so that you can make your own, powerful mark in the industry. Download the full report here<\/a>, so that you know what to focus on before the year is over.<\/p>\n\n\n\n

Enjoy!<\/em> <\/p>\n\n\n\n

<\/div>\n\n\n\n

Trend #1: Embracing Diversity<\/h4>\n\n\n\n

The past year, more than any other has shown us that it is okay to be different. In fact, it should be encouraged.<\/p>\n\n\n\n

Content that mirrors human differences with authenticity inspires and reaches wider audiences and helps to build a more equal and stable society. It is important to leave stereotypes behind if you want to enhance your overall brand image. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
Lloyd Wakefield<\/a> | Manchester, UK<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Frauke Fischer-Ikeda<\/a> | Berlin, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Alexandre Kubler<\/a> | Paris, France<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #2: Modern Aging <\/h4>\n\n\n\n

Over half of the world\u2019s population is over 50 and still active socially and in the business landscape. It is time to throw those age-restricting stereotypes out the window and create powerful imagery that incorporates different ages in the most various scenarios.<\/p>\n\n\n\n

Stay relevant by speaking to different audiences, not only by showing different ethnicities but also all age ranges.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
Melanie Marsman<\/a> | Utrecht, Netherlands<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Giacomo Fanciullacci<\/a> | Grosseto, Italy<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Jos\u00e9phine Leddet<\/a> | Barcelona, Spain<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #3: Beauty in Nature<\/h4>\n\n\n\n

With climate change still on the agenda as one of this century\u2019s most important topics, one of the greatest trends of 2021 is environmental-related content. It acts as a natural call to action and as a reminder of how beautiful our home<\/em> is.<\/p>\n\n\n\n

Consumers like to buy products and services that are environmentally friendly, so try visually showcasing these concepts. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
David Storm<\/a> | Cape Town, South Africa<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Truls Aasnes<\/a> | Laukhella, Norway<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Jonathan Lieb<\/a> | Copenhagen, Denmark<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #4: Vibrant Color Bursts <\/h4>\n\n\n\n

Incorporating a vibrant pop of color has always been something to encourage. Be unapologetic and steer away from traditional campaign shots. No matter if you are presenting makeup, fashion, commercial products, or cars \u2014 adding color will help your brand set itself apart from the rest. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a>
Miriam Mart\u00edn Price<\/a> | Madrid, Spain<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Benjamin Whitley<\/a> | London, UK<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck
Laura Bonnefous<\/a> | Paris, France<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #5: Break Your Own Rules<\/h4>\n\n\n\n

Marketing campaigns are changing. It is not all about the traditional presentation of a product\u2019s features anymore. Artistic approaches are gaining more and more room and brands are giving creatives enough space to develop out-of-the-box visual concepts. To remain a player on the most competitive digital platforms you need to set yourself apart from the remaining businesses.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
Rosemarie Sch\u00f6nthaler<\/a> | Hamburg, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Francio Ferrari<\/a> | Milan, Italy<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Michiel Spijkers<\/a> | Utrecht, Netherlands<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #6: Blast From The Past<\/h4>\n\n\n\n

By now, we know that past trends always have a way of making a comeback. Whether it is through the big hairstyles from the 70s, the powerful makeup from the 80s, or the Sitcom-vibe from the 90s.<\/p>\n\n\n\n

The fashion and editorial landscapes have already returned to many of these trends, and 2021 has more in store for us.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a>
Fernanda Liberti<\/a> | London, UK<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Steve Marais <\/a>| Berlin, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Aude Lerin <\/a>| London, UK<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #7: Minimalist Color Blocks <\/h4>\n\n\n\n

Still life shots that incorporate creative color choices and modernist design elements are helping brands to visually differentiate themselves and break through the usual noise of content online. Grab the attention of your audience in a more effective way. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
Alessandro Pollio<\/a> | Milano, Italy<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Luisa Hanika <\/a>| Hamburg, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Christian Baumgartner <\/a>| Madrid, Spain<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #8: Sustainability Reshaped<\/h4>\n\n\n\n

The way we eat, live, the things we buy, and the choices we make, are increasingly based on their sustainable impact. Trends towards a rawer and less destructive way of living keep growing and, just as individuals, brands are following the same path.<\/p>\n\n\n\n

Download the full report<\/a> to understand how different industries are reshaping the depiction of sustainability.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
Matilda Kurtson Bellman<\/a> | Stockholm, Sweden –<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck
Angie Lopez<\/a> | Barcelona, Spain<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Katrin Winner <\/a>| Munich, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #9: Community Concern<\/h4>\n\n\n\n

Especially in 2020, through the impact of Covid-19, brands that have shown their companionship towards activism and civic responsibility have seen the most turnovers. The idea of speaking to the consumers as part of the community lets off the feeling of support and compassion.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Cherrydeck<\/a>
Nina Masic <\/a>| Minich, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Florian Sch\u00fcppel <\/a>| Hamburg, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"<\/a>
Eric Gars<\/a> | Hamburg, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Trend #10: The Home Stretch<\/h4>\n\n\n\n

With quarantining having begun in the Spring of 2020, we all turned our home into a versatile space. Socializing, working, eating, and living were \u2014 or still are \u2014 all taking place in the same area.<\/p>\n\n\n\n

Leave your consumers with the feeling of wanting to stay home, by showing beautiful interior photographs or creative home-based activities.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a>
Giulia Maretti <\/a>| Berlin, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Daniel Far\u00f2<\/a> | Berlin, Germany<\/figcaption><\/figure><\/div>\n\n\n\n
\"Cherrydeck<\/a>
Erica Brenci <\/a>| Milan, Italy<\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Let’s sum it up<\/h4>\n\n\n\n

These were the top visual trends you should keep in mind when planning your content in 2021:<\/p>\n\n\n\n

  1. Embracing Diversity<\/li>
  2. Modern Aging <\/li>
  3. Natural Beauty<\/li>
  4. Vibrant Color Bursts<\/li>
  5. Breaking Your Own Rules<\/li>
  6. Blast From The Past <\/li>
  7. Minimalist Color Blocks<\/li>
  8. Sustainnabiility Reshaped <\/li>
  9. Community Concern<\/li>
  10. The Home Stretch<\/li><\/ol>\n\n\n\n

    Are you a brand looking to create impactful visual content in 2021? Then download the Cherrydeck Visual Trends Report 2021<\/a>. <\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Stay connected with us on\u00a0LinkedIn<\/a> and don’t miss out on our news and tips aimed at conceptualizing and portraying these trends. Find the best creative professionals who can help you achieve the best content, here<\/a>. <\/p>\n\n\n\n

    \n","protected":false},"excerpt":{"rendered":"

    The Cherrydeck Visual Trends Report for 2021 gathers the most significant visual trends shaping the communication landscape this year.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":22492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103613],"tags":[605103616,605103654,107,436,605103486],"class_list":["post-22468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-brand","tag-brand-strategy","tag-inspiration","tag-photography","tag-photography-tips","col-md-4 col-sm-6"],"yoast_head":"\nA Glance at the Cherrydeck Visual Trends Report 2021<\/title>\n<meta name=\"description\" content=\"The Cherrydeck Visual Trends Report for 2021 gathers the most significant visual trends shaping the communication landscape this year.\" \/>\n<meta name=\"robots\" content=\"index, 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