{"id":22987,"date":"2021-08-17T16:35:48","date_gmt":"2021-08-17T14:35:48","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=22987"},"modified":"2021-08-17T16:35:50","modified_gmt":"2021-08-17T14:35:50","slug":"google-asks-what-are-you-searching-for-this-summer-campaign","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/google-asks-what-are-you-searching-for-this-summer-campaign\/","title":{"rendered":"Google Asks &#8220;What Are You Searching for This Summer?&#8221; in Recent Campaign"},"content":{"rendered":"\n<p>Earlier this summer, Google released a new marketing film titled \u201cWhat are you searching for this summer?\u201d together with the agency Uncommon. <\/p>\n\n\n\n<p>The movie, directed by Josh Tenser, reflects mixed feelings people had towards summer after a long period of separation from their peers and loved ones. <\/p>\n\n\n\n<p>Aiming to provide a glimpse at candid Google searches from around the world, the piece compiles a series of queries such as &#8220;how to talk to people&#8221; and &#8220;what is reopening anxiety.&#8221;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"396\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?resize=740%2C396&#038;ssl=1\" alt=\"\" class=\"wp-image-22989\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?resize=1024%2C548&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?resize=768%2C411&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?resize=1400%2C749&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.31.54-1.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"395\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?resize=740%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-22990\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?resize=1400%2C747&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-17-at-15.32.13.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The advertisement also includes summer milestones such as the Euro Cup, humorous snippets of the past, like a TV ad advising on &#8220;how to make a good impression on a first date,&#8221; and ends with a sense of hedonism and hope.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"740\" height=\"417\" src=\"https:\/\/www.youtube.com\/embed\/naG-1pO08G8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.cherrydeck.com\/signup-brand\/step-1?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=signup-brand&amp;utm_content=google-search-summer\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"118\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=740%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-20741\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1024%2C163&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=768%2C122&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1536%2C244&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=2048%2C326&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1400%2C223&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The out-of-home advertisement versions were then adapted to deliver locally relevant dynamic content based on triggers such as time, weather, and locations.<\/p>\n\n\n\n<p>Are you on the look to build an inspiring campaign with people at its heart? Find below some Cherrydeck members who can help you achieve your goal:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"437\" height=\"544\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/clara.parmigiani.png?resize=437%2C544&#038;ssl=1\" alt=\"\" data-id=\"22995\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/clara.parmigiani.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22995\" class=\"wp-image-22995\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/clara.parmigiani.png?w=437&amp;ssl=1 437w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/clara.parmigiani.png?resize=241%2C300&amp;ssl=1 241w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"362\" height=\"546\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/leiamiamorrison.png?resize=362%2C546&#038;ssl=1\" alt=\"\" data-id=\"22996\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/leiamiamorrison.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22996\" class=\"wp-image-22996\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/leiamiamorrison.png?w=362&amp;ssl=1 362w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/leiamiamorrison.png?resize=199%2C300&amp;ssl=1 199w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"714\" height=\"536\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/ange_wierzbicka-1.png?resize=714%2C536&#038;ssl=1\" alt=\"\" data-id=\"22994\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/ange_wierzbicka-1.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22994\" class=\"wp-image-22994\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/ange_wierzbicka-1.png?w=714&amp;ssl=1 714w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/ange_wierzbicka-1.png?resize=300%2C225&amp;ssl=1 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">1. <a href=\"https:\/\/cherrydeck.com\/ange_wierzbicka\" target=\"_blank\" rel=\"noreferrer noopener\">Angelika Wierzbicka<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/clara.parmigiani\" target=\"_blank\" rel=\"noreferrer noopener\">Clara Parmigiani<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/leiamiamorrison\" target=\"_blank\" rel=\"noreferrer noopener\">Leia Morrison<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"410\" height=\"544\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/michaelkotowski-2.png?resize=410%2C544&#038;ssl=1\" alt=\"\" data-id=\"22999\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/michaelkotowski-2.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22999\" class=\"wp-image-22999\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/michaelkotowski-2.png?w=410&amp;ssl=1 410w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/michaelkotowski-2.png?resize=226%2C300&amp;ssl=1 226w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"360\" height=\"547\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/mashakushnir.png?resize=360%2C547&#038;ssl=1\" alt=\"\" data-id=\"22998\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/mashakushnir.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22998\" class=\"wp-image-22998\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/mashakushnir.png?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/mashakushnir.png?resize=197%2C300&amp;ssl=1 197w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"360\" height=\"544\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/marcoconiglione.png?resize=360%2C544&#038;ssl=1\" alt=\"\" data-id=\"22997\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/marcoconiglione.png\" data-link=\"https:\/\/cherrydeck.com\/blog\/?attachment_id=22997\" class=\"wp-image-22997\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/marcoconiglione.png?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/08\/marcoconiglione.png?resize=199%2C300&amp;ssl=1 199w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">1. <a href=\"https:\/\/cherrydeck.com\/michaelkotowski\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Kotowski<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/mashakushnir\" target=\"_blank\" rel=\"noreferrer noopener\">Masha Kushnir<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/marcoconiglione\" target=\"_blank\" rel=\"noreferrer noopener\">Marco Coniglione<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To explore more Cherrydeck members, visit\u00a0<a href=\"https:\/\/www.cherrydeck.com\/photographers?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=search&amp;utm_content=google-search-summer\" target=\"_blank\" rel=\"noreferrer noopener\">our search<\/a>. By <a href=\"https:\/\/www.cherrydeck.com\/signup-brand\/step-1?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=signup-brand&amp;utm_content=google-search-summer\" target=\"_blank\" rel=\"noreferrer noopener\">creating a free brand account<\/a>, you can save them in your personal area or submit a brief and get photographers to send you their portfolios directly. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.cherrydeck.com\/photographers?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=search&amp;utm_content=google-search-summer\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"145\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=740%2C145&#038;ssl=1\" alt=\"\" class=\"wp-image-19159\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=1024%2C200&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=300%2C59&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=768%2C150&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=1536%2C300&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=2048%2C400&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?resize=1400%2C273&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Or simply discover our collaboration with <a href=\"https:\/\/cherrydeck.com\/blog\/2021\/04\/09\/google-overcame-the-painful-search-for-a-photographer-abroad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud and Spotify, here.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this summer, Google released a new marketing film titled \u201cWhat are you searching for this summer?\u201d. Learn more about the campaign.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/google-asks-what-are-you-searching-for-this-summer-campaign\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":22992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103462],"tags":[605103616,605103625,605103653,605103654,107],"class_list":["post-22987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-brand","tag-brand-insights","tag-brand-marketing","tag-brand-strategy","tag-inspiration","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Asks &quot;What Are You Searching for This Summer?&quot; in Recent Campaign<\/title>\n<meta name=\"description\" content=\"Earlier this summer, Google released a new marketing film titled \u201cWhat are you searching for this summer?\u201d. 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