{"id":23178,"date":"2021-09-08T09:00:00","date_gmt":"2021-09-08T07:00:00","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=23178"},"modified":"2022-08-18T10:41:23","modified_gmt":"2022-08-18T08:41:23","slug":"how-and-why-to-create-top-level-visual-content","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/how-and-why-to-create-top-level-visual-content\/","title":{"rendered":"How and Why to Create Top-Level Visual Content"},"content":{"rendered":"\n

In this article, we highlight the importance of top-level visual content, how it can benefit your brand, and how to decide what type of visual content to publish or create. <\/p>\n\n\n\n

If you want to source visual content that is worth a thousand shares, we also explain how Cherrydeck can help you to get there.<\/p>\n\n\n\n

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Photography by Vivianna Vd Maas<\/a><\/figcaption><\/figure>\n\n\n\n

What is visual content marketing?  <\/h4>\n\n\n\n

Visual content is content that contains information and is primarily image-based. The photo, graphic, or meme on your website meant to transfer or underline information is your visual content.<\/p>\n\n\n\n

Visual content marketing is the use of those images, photos, videos, and all other visuals to increase your sales, exposure, or other business goals.<\/p>\n\n\n\n

Why is visual content important?<\/h4>\n\n\n\n

To understand why visual content is so important we need to take a look at the human brain. 90% of the information<\/a> sent to our brain is visual. In fact, most people only retain 20% of what they read and 10% of what they hear. But they retain 80% of what they see<\/a>.\u00a0<\/p>\n\n\n\n

We retain this information better because our brain processes images 60,000 times faster than text.<\/a><\/p>\n\n\n\n

When you look at these statistics it only makes sense that Instagram, Facebook, and Tiktok are among the most successful apps of all time. 63% of social media<\/a> is made of images. Content with visuals gets 94% more views than content without. Therefore it is also more likely to get shared and reposted.<\/p>\n\n\n\n

Overall, it is easier for people to identify with visuals. Humans have visceral reactions to images. Every image evokes an individual feeling. And when the images we see evoke a positive feeling, we connect this feeling with the brand behind them.<\/p>\n\n\n\n

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Photography by Mikah de Wolf<\/a><\/figcaption><\/figure>\n\n\n\n
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What can visual content do for your brand? <\/h4>\n\n\n\n

Some say humans have an average attention span of 12 seconds<\/a> which is less than a Goldfish. We don’t know if that is true. But we know that it is important to catch the interest of your potential customers within the first seconds in which they visit your website. The best way to do that is to add visual content.<\/p>\n\n\n\n

Visual content will not only help you to increase the time spent on your website, it can also attract traffic to it. Besides being recognized by search engines and contributing to your ranking, it can also attract shares and reposts, which contribute to your brand awareness.

Moreover, visual content such as\u00a0interface icons<\/a>\u00a0and symbols can also help build your brand awareness by giving website visitors a better sense of how to use your product\u2014and make it easier for them.<\/p>\n\n\n\n

Furthermore, a video of your product influences 81% of the viewers<\/a> to buy it. This means visual content will increase your conversion rate.<\/p>\n\n\n\n

When people can identify with your visuals they are more likely to identify with your brand. Which in turn, helps you to engage customers. When they connect a positive feeling with your images they are more likely to visit your website again and buy your product. Which increases trust and loyalty.<\/p>\n\n\n\n

Overall, visual content is one of the keys to success for your marketing.<\/p>\n\n\n\n

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Photography by Wen van Woudenberg<\/a><\/figcaption><\/figure>\n\n\n\n
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What should your visual content entail?<\/h4>\n\n\n\n

Before you produce visual content you should make up your mind about a few things. <\/p>\n\n\n\n