{"id":23200,"date":"2021-10-14T10:00:25","date_gmt":"2021-10-14T08:00:25","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=23200"},"modified":"2022-03-22T16:35:05","modified_gmt":"2022-03-22T15:35:05","slug":"brand-photography-style-guidelines","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/brand-photography-style-guidelines\/","title":{"rendered":"How to Develop Your Brand’s Photography Style \u2014 Guidelines"},"content":{"rendered":"\n

Research suggests we are more likely to remember content with images than text. Are your images making your brand memorable?<\/h4>\n\n\n\n

Without the right visual content, your brand\u2019s message is not getting heard. These guidelines will help you develop your brand\u2019s photography style and ensure the right message gets delivered through the right visuals!<\/p>\n\n\n\n

Content<\/h2>\n\n\n\n

When choosing photographs for your marketing, you should pick the ones that not only target the audience you are going after but also truly reflect your brand. The types of images you select and their features will affect the user\u2019s reactions. To illustrate this, let\u2019s take a look at two car brands: Jeep and Tesla.<\/a> <\/p>\n\n\n\n

Jeep focuses specifically on telling people to go out and explore, using their vehicle as an enabler to making lasting memories with family and friends. So the photographs they feature on their website and social media focus largely on places and people who represent the \u2018Jeep Lifestyle.\u2019 On the other hand, Tesla focuses on luxury, value, and the uniqueness of their vehicle. Thus, their photography is oriented towards the vehicle itself, not necessarily the people and their experiences.<\/p>\n\n\n\n

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