{"id":24939,"date":"2022-01-18T17:52:54","date_gmt":"2022-01-18T16:52:54","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=24939"},"modified":"2022-01-21T12:20:35","modified_gmt":"2022-01-21T11:20:35","slug":"veganuary-2022","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/veganuary-2022\/","title":{"rendered":"Veganuary 2022 \u2014 The Vegan Challenge for Big and Small Brands!"},"content":{"rendered":"\n

Last year, Veganuary saw half a million pledges to go vegan for the month \u2013 inducing the introduction of more than 800 new vegan products and menus around the world. Big and small companies continue to hop on the vegan wagon every start of the year.<\/h4>\n\n\n\n

Veganuary<\/a> takes over the consumer world every year since 2014, and its mission remains the same: inspire and support people to try veganism while driving corporate change. <\/p>\n\n\n\n

Indeed, this mass movement has seemed fruitful with more and more brands pumping up their plant-based offerings this time of the year. Some even keep vegan food as part of their menus and product range for the long run \u2013 appealing to a broader audience of food enthusiasts. <\/p>\n\n\n\n

By the end of January 2021, the hashtag #Veganuary received over 170 million views on Tiktok, not to mention their million mentions on Twitter and the rising popularity of the hashtag on Instagram as well. Clearly, offering vegan options may just be the right opportunity to put your brand out there and give it some spotlight on the web and social media.<\/p>\n\n\n\n

Here are some brands participating in Veganuary this year!<\/p>\n\n\n\n

Philadelphia<\/a><\/h4>\n\n\n\n

The growing demand for plant-based cheese alternatives has made the popular brand launch its first vegan offering: cheese spread made from almonds and oats.<\/p>\n\n\n\n

\"vegan
philadelphia.co.uk<\/figcaption><\/figure>\n\n\n\n

G\u00fc<\/a><\/h4>\n\n\n\n

The dessert brand has launched two new flavors of vegan pudding: chocolate mousse layered with ganache and dark chocolate mousse with salted caramel. Sounds decadent \u2013 if you ask us.<\/p>\n\n\n\n

\"g\u00fc
vantastic-foods.com<\/figcaption><\/figure>\n\n\n\n

Beyond Meat<\/a><\/h4>\n\n\n\n

The innovative brand recently announced the US debut of their Beyond Fried Chicken to kickstart 2022. This marked the largest plant-based chicken launch ever considering it involved chain giant KFC.<\/p>\n\n\n\n

\"beyond
@beyondmeat on Instagram<\/figcaption><\/figure>\n\n\n\n

Starbucks UK<\/a><\/h4>\n\n\n\n

The well-known chain started 2022 by launching their limited tu-NAH sandwich \u2013 powered by vegan tuna fish from The Vegetarian Butcher. Moreover, they ditched their upcharge for plant-based milk. Hopefully, an initiative to expand around the world.<\/p>\n\n\n\n