{"id":26296,"date":"2022-03-10T14:34:46","date_gmt":"2022-03-10T13:34:46","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=26296"},"modified":"2022-06-23T13:56:45","modified_gmt":"2022-06-23T11:56:45","slug":"success-stories-capturing-on-brand-imagery-for-klarheit","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/success-stories-capturing-on-brand-imagery-for-klarheit\/","title":{"rendered":"Success Stories: Capturing On-Brand Imagery for Klarheit"},"content":{"rendered":"\n
\n
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Client:<\/strong> Klarheit<\/p>\n\n\n\n

Outcome:<\/strong> Custom stock library with more than 729 images and 6 videos<\/p>\n\n\n\n

Duration:<\/strong> 37 days<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

The assignment<\/h4>\n\n\n\n

Klarheit<\/a> makes the most beautiful tools for more ‘clarity’ (‘Klarheit’ in German) so that you can work productively and at ease. They needed content for their website, social media, ads, and a new headliner video. <\/p>\n\n\n\n

Instead of taking all the production matters into their hands, the brand decided to try Cherrydeck Branded Stock <\/a>for fast and cost-effective results. This way, Klarheit could source the imagery needed by working with professionals, at scale, in a timely manner. <\/p>\n\n\n\n

\n
\"klarheit<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"klarheit<\/figure>\n\n\n\n
\"klarheit<\/figure>\n<\/figure>\n\n\n\n

The process<\/h4>\n\n\n\n

To initiate the process, the first step was to submit a briefing and brand guidelines. Klarheit stated the brand’s photography style and the look and feel they required for the imagery.<\/p>\n\n\n\n

Cherrydeck then opened applications for the assignment on our platform. Ultimately \u2013 after going through hundreds of candidates \u2013 three photographers were selected for the remote job.<\/p>\n\n\n\n

The next thing to do for Klarheit was to send out their range of products to the respective photographers’ addresses, and shortly wait for results!<\/p>\n\n\n\n

\n
\"klarheit<\/figure>\n\n\n\n
\"klarheit<\/figure>\n<\/figure>\n\n\n\n

The results<\/h4>\n\n\n\n

Consequently, Klarheit received a custom stock library of more than 700 images and multiple options to later compose their brand video. The last step was to select and purchase their favorites!<\/p>\n\n\n\n

You can already spot some of the sourced images on Klarheits’ website<\/a>!<\/p>\n\n\n\n

After the first acquisition, both selected and non-selected images remained stored in the brand\u2019s private content marketplace and accessible for one year for further purchases.<\/p>\n\n\n\n

\n
\"klarheit<\/figure>\n\n\n\n
\"klarheit<\/figure>\n\n\n\n
\"klarheit<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"klarheit<\/figure>\n<\/figure>\n\n\n\n

Sounds interesting? Create your own custom stock library with your brand\u2019s products.\u00a0Get started with Cherrydeck Branded Stock today.<\/a><\/p>\n\n\n\n

To see other Cherrydeck Branded Stock examples, have a look at the success stories<\/a> of Sorbas Shoe<\/a>s, Yamo<\/a>, Perifit<\/a>, 5.0 Bier<\/a>,  Edzard<\/a> and Blackroll<\/a>!<\/p>\n\n\n\n

\"branded<\/a><\/figure>\n\n\n\n
\n\n\n\n

Photography by Dimitri Kolonas<\/a>, Ina Weiss<\/a> and Jennifer Kl\u00fcpfel<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Klarheit tried Cherrydeck Branded Stock to source needed content for their website, social media, ads, and a new headliner video!<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":26299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103617,605103619,605103778,605103423],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-brand-collaborations","tag-brand-content","tag-branded-stock","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"\nSuccess Stories: Capturing On-Brand Imagery for Klarheit – Cherrydeck<\/title>\n<meta name=\"description\" content=\"Klarheit tried Cherrydeck Branded Stock to source needed content for their website, social media, ads, and a new headliner video!\" \/>\n<meta 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