{"id":26620,"date":"2022-04-04T16:52:44","date_gmt":"2022-04-04T14:52:44","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=26620"},"modified":"2024-12-11T18:06:22","modified_gmt":"2024-12-11T17:06:22","slug":"create-shareable-content","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/create-shareable-content\/","title":{"rendered":"How to Create Share-Worthy Content for Your Brand (with Examples)"},"content":{"rendered":"\n

Creating shareable content is essential for brands to generate traffic and attract potential customers. In this article, we give you the tactics to make your visual content worth a thousand shares. <\/strong><\/p>\n\n\n\n

Social media and content marketing have opened the doors for brands to reach unlimited audiences. Now more than ever, content is pervasive, and it is created from multiple sources: brands, influencers, independent artists, young professionals, scholars, etc. <\/p>\n\n\n\n

So, what makes your content more shareable than the rest? You need to remember that people don’t want to see the same things over and over again. At the end of the day, your audience will decide which content really matters to them and, as a brand, you need to listen. <\/p>\n\n\n\n

Read on as we elaborate on how you can create shareable content that will help you reach a broader audience.<\/p>\n\n\n\n

Which content is share-worthy?<\/h3>\n\n\n\n

Short answer: most content you can think of. Long answer: Shareable content can take the form of blog posts, videos, memes, infographics, quotes, collages, illustrations, etc.<\/p>\n\n\n\n

Furthermore, it is characterized by three things: it’s valuable, it’s relatable and it’s relevant. In other words, it provides your audience with reasons to care. <\/p>\n\n\n\n

Traditional branded content does not usually drive customer attention due to the reluctance of people to be evidently sold to. Nonetheless, when you provide value through your branded content, people become more receptive and even curious about your brand. <\/p>\n\n\n\n

A great example of this is Oatly. If you haven’t heard from them, they are a leading oat milk brand from Sweden. They are known for focusing their marketing on billboards. However, what is special about them is that they contain original yet relatable copy with little to no images. <\/p>\n\n\n\n

The result you may ask? Thousands of people find their content funny and sarcastic and, thus, share their billboards all over LinkedIn, Instagram, and Twitter.<\/p>\n\n\n\n

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\"How<\/figure>\n\n\n\n
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Images from medium.com and latana.com<\/figcaption><\/figure>\n\n\n\n
Why is shareable content important?<\/h5>\n\n\n\n