{"id":26814,"date":"2022-05-12T13:24:25","date_gmt":"2022-05-12T11:24:25","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=26814"},"modified":"2024-12-11T18:20:06","modified_gmt":"2024-12-11T17:20:06","slug":"how-to-find-and-create-good-social-media-photos-for-your-brand","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/how-to-find-and-create-good-social-media-photos-for-your-brand\/","title":{"rendered":"How to Find and Create Good Social Media Photos for your Brand"},"content":{"rendered":"\n

It is no news that social media has become a crucial part of Marketing for businesses. Not only is it an effective way of attracting new potential customers but also a way to consolidate your brand and its personality. In this context, creating good product photos for social media is essential.<\/strong><\/p>\n\n\n\n

Certainly, the images you post on social media can drastically influence the perception of your brand, just like it does for personal or influencer accounts. <\/p>\n\n\n\n

Finding the right product photos for social media can be hard, let alone creating them. Furthermore, when it comes to brands, it may be difficult to think of what to post because you want to do multiple things: reach the right audience, increase credibility, strengthen the relationship with your customers, get more followers, improve brand awareness, go viral, and much more. <\/p>\n\n\n\n

The good thing is you can do all those things, one post at a time. Therefore, in this article, we tell you all about using stock photos, UGC, product photoshoots, Branded Stock<\/a>, and more ways to ace the photo game on social media. <\/p>\n\n\n\n

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Cherrydeck Branded Stock for Laux Deli, Plenaire<\/a> and Sorbas Shoes<\/a><\/figcaption><\/figure>\n\n\n\n

Which photos you should post on social media?<\/h4>\n\n\n\n

Different platforms require different content strategies. Thus, depending on which social media platform you are using, the photos you should <\/em>post will vary. Make sure to match your content appropriately with your audience’s intent on the platform you choose.<\/p>\n\n\n\n

For instance, the same photos you post on Instagram will not perform the same for a text-heavy platform like Linkedin. Likewise, images that perform well on LinkedIn, will most likely perform well on a platform like Pinterest that focuses on visual appeal and not really on text or products. You may know that the same happens with videos \u2013 i.e Instagram reels and Tiktok \u2013 the strategies are different when posting on different platforms even though the media format is the same. <\/p>\n\n\n\n

Nonetheless, as a business\/brand is important to keep the images you post coherent across all channels. In general, the photos you should be posting on social media need to be shareable and branded images and follow the right formats. <\/p>\n\n\n\n

Shareable photos can be aesthetically pleasing media, fun images or memes, influencer content, and tips. While branded images contain explicitly your products, your team, new launches, and ad material. A mix of both works great, but branded content that is also shareable works better.<\/p>\n\n\n\n

If you are selling directly to the consumer, you need to make sure that all of the pictures you post will direct people to your brand. Any image you share has the potential to end up in people’s feeds whether from their explore page, hashtags, stories, main feed, or reposts. Thus you need to make sure the photos you publish are branded. <\/p>\n\n\n\n

If you need help with creating shareable content, we have gathered for you some key insights to create content that’s worth a thousand share<\/a>s. <\/p>\n\n\n\n

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A post shared by Revolution Makeup (@makeuprevolution)<\/a><\/p><\/div><\/blockquote>