{"id":27050,"date":"2022-05-13T13:40:30","date_gmt":"2022-05-13T11:40:30","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=27050"},"modified":"2024-02-22T13:20:37","modified_gmt":"2024-02-22T12:20:37","slug":"mothers-day-campaigns","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/mothers-day-campaigns\/","title":{"rendered":"The Best Mother&#8217;s Day Campaigns of 2023 and 2022"},"content":{"rendered":"\n<p><strong>Nowadays, customers crave emotional connection and authenticity from brands. Therefore, every year<\/strong> <strong>we see an increase in representation and inclusion among brand campaigns for special days like Mother&#8217;s Day. <\/strong><\/p>\n\n\n\n<p>The idealized image of all stages of being a mother is now an obsolete approach to portray. This year we see more and more companies showcasing the reality of motherhood and the beauty of diversity among mothers around the world. Moreover, we see more inclusive messages for people who may not celebrate this day, or see it in a different light.<\/p>\n\n\n\n<p>These days, mothers feel more empowered to expose their unspoken experiences with motherhood, challenge the commonly minimized challenges of being a mother, demand societal change, share their learning outcomes on stigmatized topics, and own their postpartum bodies with confidence. Hence, your campaigns should definitely align with that!<\/p>\n\n\n\n<p>We present to you the best Mother&#8217;s Day campaigns of 2023! <\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"#mothers-day-campaigns-2022\">Scroll down here to check the best Mother&#8217;s day campaign of 2022.<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Pandora \u2013 To All The Mums<\/h4>\n\n\n\n<p>In a heartfelt campaign, featuring different mother and children moments, Pandora says thank you to all the mums who raised us, shaped us, and made us. Seamlessly, they remind you that Pandora is a great gift for moms on this special day!<\/p>\n\n\n\n<p>&#8220;A mother\u2019s love comes in so many forms. It\u2019s not always about biology and it\u2019s not always simple &#8211; but it is a pure, unconditional, indescribable connection.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Watch our 2023 Mother\u2019s Day film\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/ZCmg1-KV6V8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Orangetheory \u2013 Mother&#8217;s Other Day<\/h4>\n\n\n\n<p>After their U.S consumer study found that 54% of moms believe Mother\u2019s Day is more stressful than an average Sunday, and 82% of moms shared that they\u2019d enjoy their Mother\u2019s Day celebration more if they had the next day for themselves, fitness brand Orangetheory took matters on their own hands. <\/p>\n\n\n\n<p>They decided to name May 15th: Mother&#8217;s Other Day, and offer moms and mother figures a free class. So moms could spend at least 60 minutes of their day by and for themselves!<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2FOrangetheoryFitnessAssemblyRow%2Fvideos%2F4529481000486221%2F&#038;show_text=false&#038;width=476&#038;t=0\" width=\"476\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Grab \u2013 Good Gifts Take Time<\/h4>\n\n\n\n<p>Grab targeted the last-minute shoppers. On a hilarious skit where a mother wants a grandchild as a gift for Mother&#8217;s Day, grab reminds you that you can always turn to Grab for faster gifts, like&#8230; flowers!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Some gifts take time\u2026For instant, last-minute Mother&#039;s Day gifts, shop on Grab.\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/JXpTAohT8nU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Mothers&#8217; Day \u2013 Dior<\/h4>\n\n\n\n<p>Taking the aesthetic route, Dior did not fail to deliver a fresh, calm, and gorgeous campaign for Mother&#8217;s Day. They captured beautiful moments between mothers and their children, sharing hobbies, exchanging gifts, and more. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MOTHER&#039;S DAY BY DIOR\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/DAaQAapunhM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/clients.cherrydeck.com\/branded-stock?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=clients-page-brandedstock&amp;utm_content=mothers-day-campaigns\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"193\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=740%2C193&#038;ssl=1\" alt=\"This year, more brands are showcasing the reality of motherhood and the beauty of diversity among mothers around the world. Check them out!\" class=\"wp-image-24825\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1024%2C267&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=768%2C200&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1536%2C400&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=2048%2C534&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1400%2C365&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Ikea Philippines \u2013 When I grow up I want to be&#8230;<\/h4>\n\n\n\n<p>When asked &#8216;Who do you want to be when you grow up?&#8217; The answer is right there: Mom! Ikea Phillipines dedicated its campaign to all the mothers that inspire us everyday.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IKEA - Mother&#039;s Day\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/VaoXY7H-tN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Nestle NIDO 3+ \u2013 See What Your Toddler Sees<\/h4>\n\n\n\n<p>Moms feel pressure to be perfect. With this ad, NIDO sends the message that it is here to support moms to help them see they&#8217;re #1 in the eyes of their toddler.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#SeeWhatYourToddlerSees | NIDO 3+ 5+\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/ymCTIoPA09s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Planning your next Mother&#8217;s day campaign?<\/h3>\n\n\n\n<p>Try <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck Branded Stock<\/a>\u2122 for fast, easy, and stress-free <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock\">content production<\/a>. All you have to do is send out your products and brand guidelines, and we manage the rest! <\/p>\n\n\n\n<p>Whether you want to shoot your Mother&#8217;s Day in Paris or at a cozy home, we got you covered. Make your Mother&#8217;s Day campaigns special, <a href=\"https:\/\/cherrydeck.com\/submit-brief\" target=\"_blank\" rel=\"noreferrer noopener\">submit a free brief<\/a> today, or <a href=\"https:\/\/cherrydeck.com\/contact?utm_source=blog&amp;utm_medium=blogpost&amp;utm_content=mothers-day-campaigns&amp;utm_campaign=branded-stock\" target=\"_blank\" rel=\"noreferrer noopener\">schedule a call<\/a> with our team.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped aligncenter wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"1024\" width=\"684\" decoding=\"async\" data-id=\"28873\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Lesido-DSC_2953-1.jpg?resize=684%2C1024&#038;ssl=1\" alt=\"Cherrydeck Branded Stock\u2122 for Vorwerk Lesido \u2013 Best Mother's Day Campaigns of 2022\" class=\"wp-image-28873\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"1024\" width=\"683\" decoding=\"async\" data-id=\"28875\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Verso-AnnaDave_Verso_Mothersday_82-1.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"Cherrydeck Branded Stock\u2122 for Verso Skincare \u2013 Best Mother's Day Campaigns of 2022\" class=\"wp-image-28875\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"28871\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"Cherrydeck Branded Stock\u2122 for Vorwerk Temial \u2013 Best Mother's Day Campaigns of 2022\" class=\"wp-image-28871\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/01\/%C2%A9-Branded-Stock%E2%84%A2-Vorwerk-Temial-DSC_6633-2.jpg?w=1067&amp;ssl=1 1067w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><a href=\"https:\/\/clients.cherrydeck.com\/branded-stock\">Branded Stock\u2122<\/a> for Lesido, Verso Skincare, and Vorwerk Temial<\/figcaption><\/figure>\n\n\n\n<p>Alternatively, you can look for talented <a href=\"https:\/\/cherrydeck.com\/photographers\">photographers and videographers in your area<\/a> through the&nbsp;<a href=\"https:\/\/cherrydeck.com\/photographers\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck Search<\/a>!<\/p>\n\n\n\n<p>Here are some professional photographers that can help you portray your Mother&#8217;s Day campaign:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped aligncenter wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"1008\" data-id=\"27104\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Johanna-Berghorn.png?resize=740%2C1008&#038;ssl=1\" alt=\"Best Mother's Day Campaigns of 2022 \u2013 Cherrydeck\" class=\"wp-image-27104\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Johanna-Berghorn.png?resize=752%2C1024&amp;ssl=1 752w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Johanna-Berghorn.png?resize=220%2C300&amp;ssl=1 220w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Johanna-Berghorn.png?resize=768%2C1046&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Johanna-Berghorn.png?w=802&amp;ssl=1 802w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"27105\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victor-Gabriel-Hofer.png?resize=740%2C925&#038;ssl=1\" alt=\"Best Mother's Day Campaigns of 2022 \u2013 Cherrydeck\" class=\"wp-image-27105\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victor-Gabriel-Hofer.png?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victor-Gabriel-Hofer.png?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victor-Gabriel-Hofer.png?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victor-Gabriel-Hofer.png?w=952&amp;ssl=1 952w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"731\" height=\"1024\" data-id=\"27106\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victoria-Ushkanova.png?resize=731%2C1024&#038;ssl=1\" alt=\"Best Mother's Day Campaigns of 2022 \u2013 Cherrydeck\" class=\"wp-image-27106\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victoria-Ushkanova.png?resize=731%2C1024&amp;ssl=1 731w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victoria-Ushkanova.png?resize=214%2C300&amp;ssl=1 214w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victoria-Ushkanova.png?resize=768%2C1076&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Victoria-Ushkanova.png?w=914&amp;ssl=1 914w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/johannaberghorn\" target=\"_blank\" rel=\"noreferrer noopener\">Johanna Berghorn<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/victorgabrielhofer\" target=\"_blank\" rel=\"noreferrer noopener\">Victor-Gabriel Hofer<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/victoria_ushkanova\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria Ushkanova<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped aligncenter wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"27107\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?resize=683%2C1024&#038;ssl=1\" alt=\"Best Mother's Day Campaigns of 2022 \u2013 Cherrydeck\" class=\"wp-image-27107\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Bam-herd.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"741\" data-id=\"27108\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger-1022x1024.png?resize=740%2C741&#038;ssl=1\" alt=\"Best Mother's Day Campaigns of 2022 \u2013 Cherrydeck\" class=\"wp-image-27108\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?resize=1022%2C1024&amp;ssl=1 1022w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?resize=768%2C769&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Susanne-Einzenberger.png?w=1188&amp;ssl=1 1188w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"680\" height=\"1024\" data-id=\"27109\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Jasmin-Breidenbach.png?resize=680%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-27109\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Jasmin-Breidenbach.png?resize=680%2C1024&amp;ssl=1 680w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Jasmin-Breidenbach.png?resize=199%2C300&amp;ssl=1 199w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Jasmin-Breidenbach.png?resize=768%2C1157&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Jasmin-Breidenbach.png?w=782&amp;ssl=1 782w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">1. <a href=\"https:\/\/cherrydeck.com\/bamherd\" target=\"_blank\" rel=\"noreferrer noopener\">Bam Herd<\/a> | 2. <a href=\"https:\/\/cherrydeck.com\/supersusi_com\" target=\"_blank\" rel=\"noreferrer noopener\">Susanne Einzenberger<\/a> | 3. <a href=\"https:\/\/cherrydeck.com\/jasminbreidenbach\" target=\"_blank\" rel=\"noreferrer noopener\">Jasmin Breidenbach<\/a><\/figcaption><\/figure>\n\n\n\n<p>For more exciting campaigns, explore the <a href=\"https:\/\/cherrydeck.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck blog<\/a>, where we also share the latest insights for your brand!<\/p>\n\n\n\n<p>If you want to create content for mother&#8217;s day in a fast and stress-free way, make sure to get in touch with our Account Managers, or sign up as a brand.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cherrydeck.com\/submit-brief?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=clients-page-brandedstock&amp;utm_content=mothers-day-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Submit a brief<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/cherrydeck.com\/contact?utm_source=blog&amp;utm_medium=blogpost&amp;utm_content=mothers-day-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mothers-day-campaigns-2022\"><br>The Best Mother&#8217;s Day Campaigns of 2022<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Baby Dove \u2013 Acknowledging the hardships of Motherhood<\/h4>\n\n\n\n<p>After it was found that American mothers don\u2019t feel society allows them to share how hard the first year of motherhood really is. The American skincare brand partnered up with Postpartum Support International to shed the light on the stigmatized hardships of motherhood. <\/p>\n\n\n\n<p>Disputing the typically idealized picture of motherhood portrayed on social media, the brand encouraged mothers to share their untold postpartum moments and challenges under the hashtag #OneRealPressure.<\/p>\n\n\n\n<p>See more, <a href=\"https:\/\/www.dove.com\/us\/en\/baby\/more-from-baby-dove\/about-baby-dove\/postpartum-pressures.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Under Pressure? Find Postpartum Support with Baby Dove\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/w4OL5wPCXng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Burger King \u2013 Targeting Pregnancy Cravings<\/h4>\n\n\n\n<p>It is no myth that pregnant women get serious food cravings for the weirdest mixes. Accordingly, Burger King Germany developed&nbsp;special Whopper combinations for pregnant women, such as cucumber and jam, beef and cake, olives and vanilla ice, fish sticks and applesauce, and more. <\/p>\n\n\n\n<p>Check out the flavors and more, <a href=\"https:\/\/www.burgerking.de\/schwangerschaftswhopper\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Die Schwangerschafts-Whopper I Burger King\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/4Ft08nUDFNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cherrydeck.com\/signup?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=signup&amp;utm_content=mothers-day-campaigns\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"118\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=740%2C118&#038;ssl=1\" alt=\"\" class=\"wp-image-20741\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1024%2C163&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=768%2C122&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1536%2C244&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=2048%2C326&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?resize=1400%2C223&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2021\/04\/Banner-Blog-.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Sephora \u2013 Inclusive Motherhood<\/h4>\n\n\n\n<p>This year, Sephora &#8216;celebrates all moms&#8217;. Their Mother&#8217;s day campaign centered around inclusivity and representation of who one may consider a &#8216;mother&#8217;. In a heartfelt ad, they showcased the wide array of mother figures, beyond biological motherhood and heteronormativity. <\/p>\n\n\n\n<p>&#8220;Here\u2019s to the adoptive moms, drag moms, mentor-moms, stepmoms, biological moms, pet moms, and more.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sephora Celebrates All Moms\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/BQ6K-PN0X-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Upwork \u2013 Hire a Working Mother<\/h4>\n\n\n\n<p>The Covid-19 pandemic took a toll on employment, including that of working Mothers. Under the slogan &#8216;What makes them a great mom also makes them a great hire&#8217;, Upwork urges businesses to re-hire mothers who were impacted. Consequently, under the hashtag #motherhoodworks, companies are able to welcome skilled moms to apply to their jobs.<\/p>\n\n\n\n<p>Moreover, they offer resources for moms to connect with others and pursue skill certifications. Read more, <a href=\"https:\/\/www.upwork.com\/moms\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Motherhood Works | Upwork\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/LWEHjXzIz2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"331\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=740%2C331&#038;ssl=1\" alt=\"Mother's Day Campaigns 2022 - Cherrydeck\" class=\"wp-image-27087\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=1024%2C458&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=300%2C134&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=768%2C343&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=1536%2C687&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=2048%2C916&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?resize=1400%2C626&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/05\/Upwork.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Victoria&#8217;s Secret \u2013 Real Love<\/h4>\n\n\n\n<p>In a heartfelt video, the brand interviewed famous moms and their children as they discussed motherhood and their relationships. Indeed, iconic celebrities such as Brooke Shields, Abby Champion, Lais Ribeiro, and more, make a lovely appearance while wearing the brand&#8217;s clothing items. <\/p>\n\n\n\n<p>&#8220;No matter how you mom, how you were mothered, or how your narrative came to be, we\u2019re excited to celebrate the multifaceted relationships that instill real love&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mother\u2019s Day 2022: Real Love | Victoria\u2019s Secret\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/EpCp6ENCO-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Samsung&nbsp;\u2013 Mother&#8217;s Night<\/h4>\n\n\n\n<p>Cleverly, the popular electronics company put their efforts into promoting their new Galaxy S22 by turning Mother&#8217;s Day into #MothersNight. Surprising mom with a lovely and unforgettable evening is the way to go. And capturing all the night&#8217;s special moments has never been easier than with the phone&#8217;s Nightography feature. <\/p>\n\n\n\n<p>Read on, <a href=\"https:\/\/www.samsungmobilepress.com\/feature-stories\/take-mothers-day-2022-into-mothersnight-with-samsung\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"740\" height=\"417\" src=\"https:\/\/www.youtube.com\/embed\/PZWw72fk8EM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This year, more brands are showcasing the diversity and challenges of motherhood. Get inspired by these Mother&#8217;s day campaigns!<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/mothers-day-campaigns\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":27104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103462],"tags":[605103616,107,605103809],"class_list":["post-27050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-brand","tag-inspiration","tag-seasonal-content","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Mother&#039;s Day Campaigns of 2023 and 2022 &#8211; Cherrydeck<\/title>\n<meta name=\"description\" content=\"This year, more brands are showcasing the diversity and challenges of motherhood. Get inspired by these Mother&#039;s day campaigns!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherrydeck.com\/blog\/mothers-day-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Mother&#039;s Day Campaigns of 2023 and 2022 &#8211; Cherrydeck\" \/>\n<meta property=\"og:description\" content=\"This year, more brands are showcasing the diversity and challenges of motherhood. 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