{"id":28253,"date":"2024-02-20T15:50:16","date_gmt":"2024-02-20T14:50:16","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=28253"},"modified":"2024-12-11T18:46:38","modified_gmt":"2024-12-11T17:46:38","slug":"success-stories-pfanner","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/success-stories-pfanner\/","title":{"rendered":"Success Stories: Summer Lifestyle Content for Pfanner"},"content":{"rendered":"\n
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Client:<\/strong> Pfanner<\/p>\n\n\n\n

Outcome:<\/strong> Custom content Library with 304 branded photos<\/p>\n\n\n\n

Duration:<\/strong> 32 days<\/p>\n<\/div>\n\n\n\n

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\"Cherrydeck<\/figure>\n<\/div>\n<\/div>\n\n\n\n

The assignment<\/h4>\n\n\n\n

Pfanner is a family-owned beverage producer, founded in 1856. After trying out Branded Stock\u2122 for the first time, Pfanner had another assignment for Cherrydeck to capture a different set of their products: IceTea and PureTea.<\/p>\n\n\n\n

They wanted to produce social media photos portraying their products in various summer surroundings and outdoor settings, with young adults.<\/p>\n\n\n\n

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\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n<\/figure>\n\n\n\n

The process<\/h4>\n\n\n\n

Firstly, Pfanner submitted a brief with the details of the content needed along with their must-haves and no-gos.<\/p>\n\n\n\n

Secondly, Cherrydeck looked for and found the right creatives for the job within our photographer community. All left to do for Pfanner was to send out their products to our selected photographers and wait for the results while we managed everything else.<\/p>\n\n\n\n

Sourcing content with Branded Stock\u2122 is as easy as 1,2,3!<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The results<\/h4>\n\n\n\n

Shortly after, they received a content library with 300+ product and lifestyle photos of their beverages in their desired moods.<\/p>\n\n\n\n

Pfanner was able to source multiple branded lifestyle photos for their social media with Cherrydeck, without having to plan, book, or manage multiple shoots themselves. The best part? With Branded Stock\u2122 they only pay for the selection of imagery that they will use!<\/p>\n\n\n\n

Check out the results on Pfanner’s Instagram<\/a>!<\/p>\n\n\n\n

Both selected and non-selected pictures remain stored in the brand\u2019s private content marketplace and are accessible for future needs.<\/p>\n\n\n\n

\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n\n\n\n
\"Cherrydeck<\/figure>\n<\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Sounds interesting?\u00a0Cherrydeck Branded Stock\u2122<\/a>\u00a0works for nearly\u00a0every industry<\/a>\u00a0within consumer brands: skincare, fashion, pet products, electronics, homeware, fitness and more. Visit our Branded Stock\u2122 for Beverages<\/a> page for more examples like Pfanner’s!<\/p>\n\n\n\n

Interested in creating your own custom stock library with your products? Submit a brief<\/a> to let us know what you need! Alternatively, you can schedule a call<\/a> with our team to know more about what Branded Stock\u2122 can do for your brand.
<\/p>\n\n\n\n

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Talk to an Account Manager<\/a><\/div>\n\n\n\n
Explore More Success Stories<\/a><\/div>\n<\/div>\n\n\n\n
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Photography by Florentina Olareanu<\/a> and Natascha Lindemann<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pfanner produced lifestyle photos of their products in summer surroundings and outdoor settings via Branded Stock\u2122, for social media.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":30136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103778,605103694,605103423],"class_list":["post-28253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-branded-stock","tag-people-lifestyle","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"\nSuccess Stories: Summer Lifestyle Content for Pfanner – Cherrydeck<\/title>\n<meta name=\"description\" content=\"Pfanner produced lifestyle photos of their products in summer surroundings and outdoor settings via Branded Stock\u2122, for social media.\" \/>\n<meta name=\"robots\" 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