{"id":29553,"date":"2023-11-02T15:11:43","date_gmt":"2023-11-02T14:11:43","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=29553"},"modified":"2025-01-06T10:27:02","modified_gmt":"2025-01-06T09:27:02","slug":"how-to-ecommerce-content-marketing-process","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/how-to-ecommerce-content-marketing-process\/","title":{"rendered":"How to Craft An Ecommerce Content Marketing Process to Drive Results"},"content":{"rendered":"\n
\n

\u201cContent is where I expect much of the real money will be made on the internet, just as it was in broadcasting.\u201d<\/em> <\/p>\nBill Gates<\/cite><\/blockquote>\n\n\n\n

In 1996, Bill Gates wrote an essay containing the quote above, aptly titled Content is King<\/em>. Jump forward almost 30 years, and his words are even truer today than they were in 1996. <\/p>\n\n\n\n

For e-commerce retailers, the professional stage is increasingly competitive. The UK\u2019s e-commerce market is the fourth largest in the world, with a predicted revenue of $141 billion by 2023<\/a>. <\/p>\n\n\n\n

As an e-commerce business owner, being at the top of your content game is essential to success, allowing you to engage with customers and drive sales and conversion rates. You may already be using great communication tools such as hosted phone systems<\/a> within your business, but what are you doing about your content?<\/p>\n\n\n\n

But let\u2019s take it back a step. What even is e-commerce content marketing, and how do you craft strategies to get more customers browsing your product pages? <\/p>\n\n\n\n

Let\u2019s look at what makes up the ecommerce content marketing process!<\/p>\n\n\n\n

\"Types<\/figure>\n\n\n\n

What is e-commerce Content Marketing?<\/h4>\n\n\n\n

If you\u2019re looking for a definition of content marketing, this is probably it:<\/p>\n\n\n\n

\u201cContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience \u2014 and, ultimately, to drive profitable customer action.\u201d<\/em><\/p>\n\n\n\n

In the modern world of e-commerce and digital marketing, the content marketers present can vary in purpose. Your marketing plan should drive people to your website and can be more valuable than organic traffic from a search engine. You should be seeking to build trust with potential customers too.<\/p>\n\n\n\n

You may present and disseminate content in different ways, using a digital assistant to suggest content to customers on your site, ‘connected media’ to link channels and platforms together, or employing <\/strong>email remarketing for those who\u2019ve abandoned their shopping carts. <\/p>\n\n\n\n

Valuable content ideas go far beyond simple text and can include:<\/p>\n\n\n\n