{"id":29692,"date":"2023-11-24T11:50:23","date_gmt":"2023-11-24T10:50:23","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=29692"},"modified":"2025-06-18T10:41:36","modified_gmt":"2025-06-18T08:41:36","slug":"photography-the-surprise-tool-to-growing-your-e-commerce-business","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/photography-the-surprise-tool-to-growing-your-e-commerce-business\/","title":{"rendered":"Photography, The Surprise Tool to Growing Your E-Commerce Business"},"content":{"rendered":"\n

We\u2019re no strangers to the world of visual marketing, even if as unaware participants. The time and effort spent building the visual identity of that brand cannot be calculated, but it\u2019s all achieved through the power of product photography. <\/strong><\/p>\n\n\n\n

According to LinkedIn, 75% of shoppers<\/a> rely on product photos as a key tool in deciding on a purchase. No matter how well described, nothing can match literally seeing the item with your own eyes \u2013 it\u2019s the bridge between the online and brick-and-mortar shopping experience. For this reason, savvy e-commerce brands need to think critically about how they use visual storytelling as a linchpin in their wider marketing efforts. <\/p>\n\n\n\n

Competition online grows ever fiercer, and it isn\u2019t feasible to rely on snapping standard product photos and throwing them up on the page anymore. So what can we do to differentiate our marketing and drive growth through photography?<\/p>\n\n\n\n

We’ll cover the following points:<\/p>\n\n\n\n

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  1. Challenges <\/a><\/li>\n\n\n\n
  2. Types of Product Photography<\/a><\/li>\n\n\n\n
  3. Marketing Tools<\/a><\/li>\n<\/ol>\n\n\n\n
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    \u00a9 Branded Stock\u2122 for Dr. Johanna Budwig, Schaebens and Hacker Pschorr (Paulaner)<\/a><\/figcaption><\/figure>\n\n\n\n
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    What are the challenges we face?<\/h4>\n\n\n\n

    There are a couple of important factors to keep in mind when working to enhance your visual marketing efforts. The requirements to take truly high-quality product photography<\/a> can be challenging. Therefore, it\u2019s common for many e-commerce businesses to shy away from integrating visual storytelling, at least to begin with, and opt for alternatives such as stock photography instead. Here are some of the key challenges you\u2019ll face when preparing to enhance your photographic efforts. <\/p>\n\n\n\n

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    A dedicated studio space<\/h5>\n\n\n\n

    You need a dedicated on-site location that can serve as the photography studio. The required size will vary greatly depending on the products you’re selling but will need to be enough to allow for easy movement and setup of the product.<\/p>\n\n\n\n

    Keep in mind that you\u2019ll also need a few types of spaces, such as a white backdrop for direct product photos or a faux living space for lifestyle shots.<\/p>\n\n\n\n

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    \u00a9 Branded Stock\u2122 for Apriwell and Sonoro<\/figcaption><\/figure>\n\n\n\n
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    Quality equipment<\/h5>\n\n\n\n

    Once you have the space, you need to invest in the right equipment. For many businesses, the minimum required infrastructure will include:<\/p>\n\n\n\n