{"id":29727,"date":"2023-12-12T12:10:40","date_gmt":"2023-12-12T11:10:40","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=29727"},"modified":"2023-12-12T12:10:42","modified_gmt":"2023-12-12T11:10:42","slug":"commercial-photography-a-marketers-guide-to-converting-visuals","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/commercial-photography-a-marketers-guide-to-converting-visuals\/","title":{"rendered":"Commercial Photography: A Marketer&#8217;s Guide to Converting Visuals"},"content":{"rendered":"\n<p><strong>In the realm of marketing, the saying &#8220;a picture is worth a thousand words&#8221; couldn&#8217;t be truer. In today&#8217;s digitally-driven world, commercial photography stands as a potent tool for brands to convey messages, evoke emotions, and drive engagement. <\/strong><\/p>\n\n\n\n<p>Harnessing the potential of commercial photography can significantly elevate your brand&#8217;s presence and impact. Let&#8217;s delve into everything you need to know about commercial photography, offering practical insights and illustrative examples.<\/p>\n\n\n\n<p>We&#8217;ll cover the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#commercial-photography-definition\">Understanding Commercial Photography<\/a><\/li>\n\n\n\n<li><a href=\"#brand-story\">Knowing Your Brand Story and Audience<\/a><\/li>\n\n\n\n<li><a href=\"#professional-photographers\">Collaborating with Professional Photographers<\/a><\/li>\n\n\n\n<li><a href=\"#storytelling\">Focusing on Authenticity and Storytelling<\/a><\/li>\n\n\n\n<li><a href=\"#consistency\">Consistency is Key<\/a><\/li>\n\n\n\n<li><a href=\"#adaptability\">Adapting to Different Platforms<\/a><\/li>\n\n\n\n<li><a href=\"#ugc\">Utilizing User-Generated Content (UGC)<\/a><\/li>\n\n\n\n<li><a href=\"#measuring\">Measuring and Iterating Commercial Photography Efforts<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"29804\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-29804\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=1638%2C2048&amp;ssl=1 1638w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?resize=1400%2C1750&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/HM-26-1-1.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"1024\" width=\"683\" decoding=\"async\" data-id=\"29802\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/2022.10.29-3bears6620_-min-1.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-29802\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"29808\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-29808\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=1638%2C2048&amp;ssl=1 1638w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?resize=1400%2C1750&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Sonoro_Orchestra0080-1-scaled.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">\u00a9 Branded Stock\u2122 for <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-food\">Harvest Moon, 3Bears<\/a> and <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-home-electronics\">Sonoro<\/a>.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"commercial-photography-definition\">Understanding the Essence of Commercial Photography<\/h4>\n\n\n\n<p>Commercial photography serves a specific purpose: to sell, promote, or enhance a product, service, or brand. It goes beyond mere aesthetics; it encapsulates the essence of a brand&#8217;s identity, evokes emotions, and communicates a narrative. <\/p>\n\n\n\n<p>Certainly, it involves any imagery used for commercial use or purposes such as advertisements, brochures, websites, etc. Whether it&#8217;s product shots, lifestyle imagery, or corporate headshots, each photograph should align with your brand&#8217;s voice and resonate with your target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand-story\">Know Your Brand Story and Audience<\/h4>\n\n\n\n<p>Before diving into a photoshoot, it&#8217;s crucial to understand your brand&#8217;s story and the audience you&#8217;re targeting. What emotions do you want to evoke? What message do you aim to convey? <\/p>\n\n\n\n<p>For instance, a luxury brand might opt for sleek, sophisticated imagery, while an eco-friendly brand might focus on natural, earthy tones and sustainability-focused shots. Understanding these nuances guides the direction of your visual content.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"494\" width=\"740\" decoding=\"async\" data-id=\"29798\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/Apriwell_Herliczek-58-1-1.jpg?resize=740%2C494&#038;ssl=1\" alt=\"\" class=\"wp-image-29798\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"494\" width=\"740\" decoding=\"async\" data-id=\"29797\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/RITZENHOFF-KATHLEEN-PRACHT-9795-1.jpg?resize=740%2C494&#038;ssl=1\" alt=\"\" class=\"wp-image-29797\"\/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">\u00a9 Branded Stock\u2122 for <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-health-wellness\">Apriwell<\/a> and <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-homeware\">Ritzenhoff<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"professional-photographers\">Collaborate with Professional Photographers<\/h4>\n\n\n\n<p>While smartphones can capture decent images, the expertise of a professional photographer is invaluable. Their understanding of lighting, composition, and storytelling can bring your brand&#8217;s vision to life. <\/p>\n\n\n\n<p><a href=\"https:\/\/cherrydeck.com\/photographers\">Search for the right photographer<\/a> and collaborate closely with them, sharing your brand guidelines, mood boards, and specific objectives. Together, you can ensure the images captured align seamlessly with your brand&#8217;s identity.<\/p>\n\n\n\n<p>Through services like <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-flex\">Cherrydeck Branded Stock\u2122<\/a>, you can source custom commercial photography for your brand, at scale. The best part is you can shoot with multiple photographers simultaneously, wherever you need. Want your products shot in Paris or in the Alps? You got it.<\/p>\n\n\n\n<p>All you have to do is <a href=\"https:\/\/cherrydeck.com\/submit-brief\">submit your brief and brand guidelines<\/a> and send out your products to hand-picked photographers from the worldwide Cherrydeck community. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"cherrydeck.com\/photographers\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"694\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Photographer-Search.png?resize=740%2C694&#038;ssl=1\" alt=\"\" class=\"wp-image-29822\" style=\"aspect-ratio:1.065556711758585;width:740px;height:auto\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Photographer-Search.png?resize=1024%2C961&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Photographer-Search.png?resize=300%2C282&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Photographer-Search.png?resize=768%2C721&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Photographer-Search.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><figcaption class=\"wp-element-caption\">cherrydeck.com\/photographers<\/figcaption><\/figure><\/div>\n\n\n<p><strong>If you don&#8217;t have an in-house photographer, keep these tips in mind when looking to outsource commercial photography for your brand:<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Define Clear Objectives: <\/h5>\n\n\n\n<p>Before initiating any photography project, clearly define your objectives. Understand what message or emotion you want to convey through your visuals. Are you aiming to highlight a new product, tell a brand story, or evoke a specific emotion in your audience?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Develop Detailed Creative Briefs: <\/h5>\n\n\n\n<p>Craft detailed creative briefs when working with photographers or agencies. Include information about your brand, target audience, specific deliverables, preferred style, and the intended use of the images across various marketing channels. A comprehensive brief ensures everyone involved is on the same page regarding expectations and outcomes.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. Research and Curate Visual References: <\/h5>\n\n\n\n<p>Conduct thorough research to gather visual references that align with your brand&#8217;s identity and objectives. Look for examples of commercial photography that resonate with your target audience or capture the aesthetic you wish to achieve. These references will provide a clear direction for the photographers or creatives involved in the project. <\/p>\n\n\n\n<p>Make sure to check out what your competitors are doing as well!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=740%2C740&#038;ssl=1\" alt=\"\" class=\"wp-image-29824\" style=\"aspect-ratio:1;width:740px;height:auto\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/Creative-Brief.png?w=1314&amp;ssl=1 1314w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">cherrydeck.com<\/figcaption><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\">4. Maximize Brand Consistency: <\/h5>\n\n\n\n<p>Develop a style guide or mood board that encapsulates your brand&#8217;s visual identity. Include elements such as preferred color schemes, image treatments, composition styles, and typography. This guide will serve as a reference point to maintain consistency across all commercial photography used in marketing materials. <\/p>\n\n\n\n<p>Check out this insightful article on <a href=\"https:\/\/cherrydeck.com\/blog\/brand-photography-style-guidelines\/\">how to develop your brand&#8217;s photography style<\/a>. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">5. Optimize for Online Platforms: <\/h5>\n\n\n\n<p>Request content in a variety of ratios (i.e. 4:3, 9:16), resolutions, and content formats. For instance. TIFF files are great for resolution but they are also very heavy. You should keep in mind the nuances of different online platforms and their visual requirements. This optimization ensures that your visuals appear compelling and impactful across various digital channels.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"494\" data-id=\"29696\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=740%2C494&#038;ssl=1\" alt=\"\" class=\"wp-image-29696\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?resize=1400%2C934&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/0D8A9350-1-scaled.jpg?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"925\" data-id=\"29748\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=740%2C925&#038;ssl=1\" alt=\"\" class=\"wp-image-29748\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=1638%2C2048&amp;ssl=1 1638w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?resize=1400%2C1750&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/11\/lucajaenichen_chiemseer24.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">\u00a9 Branded Stock\u2122 for <a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-kids\">woom<\/a> and<a href=\"https:\/\/clients.cherrydeck.com\/branded-stock-beverages\"> Chiemseer<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"storytelling\">Focus on Authenticity and Storytelling<\/h4>\n\n\n\n<p>Authenticity resonates deeply with today&#8217;s consumers. Authentic imagery creates an emotional connection, fostering trust and loyalty. Consider showcasing real people using your products or experiencing your services rather than relying solely on polished, staged images. Embrace storytelling through your visuals, narrating the journey or lifestyle associated with your brand.<\/p>\n\n\n\n<p>Take Patagonia&#8217;s commercial photography, they don&#8217;t merely display their outdoor gear \u2013 instead, they portray individuals exploring nature, embracing adventure, and connecting with the environment. This approach aligns with their brand ethos of environmental conservation and outdoor exploration, resonating strongly with their audience.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CwImOQwOOpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CwImOQwOOpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CwImOQwOOpb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Patagonia (@patagonia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cmi33HEsOAr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cmi33HEsOAr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cmi33HEsOAr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Hacker-Pschorr Bra?u GmbH (@hacker_pschorr)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"consistency\">Consistency Is Key<\/h4>\n\n\n\n<p>Maintaining a consistent visual language across all marketing channels is vital for brand recognition. Establish a style guide for your commercial photography, defining elements like color palette, composition, and image treatment (retouching\/editing). <\/p>\n\n\n\n<p>Consistency reinforces your brand&#8217;s identity and helps consumers easily recognize your content amidst the sea of visuals flooding various platforms.<\/p>\n\n\n\n<p>See below how these brands stick to their colors signature colors and photography style!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"436\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=740%2C436&#038;ssl=1\" alt=\"\" class=\"wp-image-29830\" style=\"aspect-ratio:1.6981757877280266;width:740px;height:auto\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=1024%2C603&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=1536%2C905&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?resize=1400%2C825&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?w=1582&amp;ssl=1 1582w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/brands-commercial-photography%401x-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Rhode, Kylieskin, Chamberlain Coffee and Drew House on instagram.com<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"adaptability\">Adaptability for Different Platforms<\/h4>\n\n\n\n<p>Different platforms require different visual strategies. What works on Instagram might not resonate the same way on a billboard or in a magazine ad. Tailor your imagery to suit each platform&#8217;s specifications and audience behaviors. Consider factors like aspect ratios, image resolutions, and the overall viewing experience to maximize impact across diverse channels.<\/p>\n\n\n\n<p>A master of the art of adaptive commercial photography is Coca-Cola. Their visuals vary from vibrant, lifestyle-focused images on social media to minimalist, universally appealing billboards, maintaining consistency while adapting to diverse platforms.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"499\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=740%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-29827\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=1024%2C691&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=768%2C518&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=1536%2C1036&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?resize=1400%2C944&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?w=1582&amp;ssl=1 1582w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2023\/12\/coca-cola-example%401x.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Images from trendhunter.com (top left), Publicis Italy (bottom left), instagram.com\/cocacola (right)<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"ugc\">Utilize User-Generated Content (UGC)<\/h4>\n\n\n\n<p>Embrace the power of UGC. Encourage your audience to share their experiences with your brand through images. Incorporating UGC into your marketing strategy not only provides authentic content but also strengthens the sense of community around your brand.<\/p>\n\n\n\n<p>Starbucks effectively leverages UGC by featuring customer photos on their social media channels. This not only showcases their products but also creates a sense of inclusivity and connection among their customers.<\/p>\n\n\n\n<p>Source UGC easily and stress-free with Cherrydeck. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyBXiIQuQhV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CyBXiIQuQhV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CyBXiIQuQhV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Starbucks (@starbucks)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cp4mK_5srDN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cp4mK_5srDN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cp4mK_5srDN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Polestar (@polestarcars)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"measuring\">Measure and Iterate<\/h4>\n\n\n\n<p>Analyze the performance of your commercial photography efforts. Metrics like <strong>engagement rates, click-throughs, and conversions<\/strong> can provide insights into what resonates best with your audience. Use these insights to refine your future visual content strategy, iterating and optimizing for better results.<\/p>\n\n\n\n<p>Utilize analytics tools to measure the performance of your commercial photography efforts. Track metrics such as engagement rates, conversion rates, and click-through rates associated with different visuals. Analyze the data to understand what resonates best with your audience, and iterate your visual content strategy accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/clients.cherrydeck.com\/branded-stock\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"193\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=740%2C193&#038;ssl=1\" alt=\"\" class=\"wp-image-24825\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1024%2C267&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=768%2C200&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1536%2C400&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=2048%2C534&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?resize=1400%2C365&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2022\/01\/Branded-Stock_2.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s sum it up<\/h3>\n\n\n\n<p>In conclusion, commercial photography isn&#8217;t just about capturing images; it&#8217;s about crafting compelling visual narratives that resonate with your audience and drive business objectives. <\/p>\n\n\n\n<p>By understanding your brand, <a href=\"https:\/\/cherrydeck.com\/blog\/category\/past-jobs-collabs\/\">collaborating with professionals<\/a>, focusing on authenticity, ensuring consistency, adapting to various platforms, utilizing UGC, and measuring performance, you can harness the full potential of commercial photography to elevate your brand&#8217;s presence and impact.<\/p>\n\n\n\n<p>Remember, commercial photography is an opportunity to tell your brand&#8217;s story in a visually captivating way. Embrace it, experiment, and let your visuals speak volumes to your audience.<\/p>\n\n\n\n<p>PS: You can source hundreds of ready-to-use<a href=\"https:\/\/clients.cherrydeck.com\/branded-stock\"> commercial photographs for your brand<\/a>, or find <a href=\"https:\/\/cherrydeck.com\/photographers\">commercial photographers in your area<\/a> with Cherrydeck. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Continue reading more about commercial photography on the <a href=\"https:\/\/cherrydeck.com\/blog\/\">Cherrydeck Blog<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial photography stands as a potent tool for brands to convey messages, evoke emotions, and drive engagement. Discover how to use it!<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/commercial-photography-a-marketers-guide-to-converting-visuals\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":29808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103613],"tags":[605103616,605103726,605103615],"class_list":["post-29727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-brand","tag-commercial-photography","tag-marketing","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Photography: A Marketer&#039;s Guide to Converting Visuals &#8211; Cherrydeck<\/title>\n<meta name=\"description\" content=\"Commercial photography stands as a tool for brands to convey messages, evoke emotions, and drive engagement. 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