{"id":30670,"date":"2024-09-05T12:00:00","date_gmt":"2024-09-05T10:00:00","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=30670"},"modified":"2025-08-29T06:01:47","modified_gmt":"2025-08-29T04:01:47","slug":"success-stories-rivella-focuswater","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/success-stories-rivella-focuswater\/","title":{"rendered":"Success Stories: Portraying Active Lifestyles with FOCUSWATER"},"content":{"rendered":"\n
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Client:<\/strong> FOCUSWATER (Rivella)<\/p>\n\n\n\n

Outcome:<\/strong> Branded Stock\u2122 library with 312 photos and videos<\/p>\n\n\n\n

Duration:<\/strong> 30 days<\/p>\n<\/div>\n\n\n\n

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The assignment<\/h4>\n\n\n\n

FOCUSWATER is a refreshing and light vitamin water from Switzerland. They wanted to portray their product varieties in dynamic product and lifestyle photos and videos with an urban and active look, including men and women with a healthy lifestyle. <\/p>\n\n\n\n

With different models and environments to showcase, they opted for Cherrydeck Branded Stock\u2122 to streamline their visual content production, instead of planning and executing multiple productions. This way, they sent out their products and we took care of the rest. <\/p>\n\n\n\n

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The process<\/h4>\n\n\n\n

To start, Rivella submitted a brief and its brand guidelines for their FOCUSWATER project. Next, the Cherrydeck team started sourcing the right professionals for the assignment.<\/p>\n\n\n\n

Among a pool of talented applicants, two photographers were selected in the client’s desired location. All left to do for Rivella was to send out their products and shortly wait for results.<\/p>\n\n\n\n

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The results<\/h4>\n\n\n\n

Following Rivella’s guidelines, they received over 300 photos and videos to choose from including drinking scenes with FOCUSWATER, in-action shots, multiple outdoor environments, and more.<\/p>\n\n\n\n

Ultimately, the brand chose and purchased its favorite media assets. Afterward, both selected and non-selected images remain stored in the brand\u2019s private content marketplace and are accessible for further purchases.<\/p>\n\n\n\n

You can already spot some of the pictures on Rivella’s website! <\/p>\n\n\n\n

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Sounds interesting? Create your own custom photo and video library with your brand\u2019s products.\u00a0Try Cherrydeck Branded Stock today.<\/a><\/p>\n\n\n\n

For more Cherrydeck Branded Stock examples, check out the success stories from Yamo<\/a>, La mer,<\/a> or Blackroll<\/a>!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Pictures by Michel Studer <\/a>and Meret Kernen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rivella tried Branded Stock\u2122 to source product and lifestyle content for their FOCUSWATER varieties with an urban and active look.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":30890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103708,605103619,605103694,605103423],"class_list":["post-30670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-brand-campaign","tag-brand-content","tag-people-lifestyle","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"\nSuccess Stories: Portraying Active Lifestyles with FOCUSWATER – Cherrydeck<\/title>\n<meta name=\"description\" content=\"Rivella tried Branded Stock\u2122 to source product and lifestyle content for their FOCUSWATER varieties with an urban and active look.\" 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