{"id":31305,"date":"2025-01-22T17:59:05","date_gmt":"2025-01-22T16:59:05","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=31305"},"modified":"2025-02-11T13:11:31","modified_gmt":"2025-02-11T12:11:31","slug":"success-stories-formo","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/success-stories-formo\/","title":{"rendered":"Success Stories: Capturing Authentic Moments for Formo"},"content":{"rendered":"\n
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Client:<\/strong> Formo<\/p>\n\n\n\n

Outcome: <\/strong> Photo and video library with 1318 assets <\/p>\n\n\n\n

Project type:<\/strong> Custom Production<\/p>\n<\/div>\n\n\n\n

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The assignment<\/h4>\n\n\n\n

Formo<\/a> is a food and biotech startup revolutionizing animal-free dairy. For their first OOH campaign to launch their cheese alternatives in Germany and Austria, they trusted Cherrydeck to bring their vision to life.<\/p>\n\n\n\n

With a concept centered around ‘Love, Cheese and Harmony’ on the table, they opted for a Custom Production<\/strong> where they share their vision for the project, and we take care of finding the right talent and managing the details. <\/p>\n\n\n\n

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The process<\/h4>\n\n\n\n

After Formo submitted their brief detailing their wants and needs, we proceeded to find a skilled photographer in Berlin \u2013 the brand’s desired location for the shoot.<\/p>\n\n\n\n

The campaign embraced the relatable chaos of modern mealtimes, where diverse dietary preferences \u2014 vegan, halal, gluten-free \u2014 often lead to a clash. Formo\u2019s message was simple yet powerful: their animal-free cheese brings harmony<\/em> to the table, for everybody.

The focus was on creating lifestyle imagery that showcased authentic and vibrant moments around the table. The shoot highlighted the essence of a shared mealtime \u2014 capturing joyful interactions, dynamic scenes, and a sense of togetherness that perfectly embodied Formo\u2019s message.<\/p>\n\n\n\n

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The results<\/h4>\n\n\n\n

Shortly after the shoot, the brand received over 1.3k photos and videos in their content library, featuring different settings, a variety of angles, and diverse models and age groups. Their content library provided Formo with the versatility to power their OOH campaign and beyond!<\/p>\n\n\n\n

The final images reflect a harmonious communal atmosphere, perfectly aligned with Formo\u2019s vision for the campaign. <\/p>\n\n\n\n

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When the campaign launched you could spot these cheerful photos out and about! <\/p>\n\n\n\n

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via Formo LinkedIn<\/a><\/figcaption><\/figure>\n\n\n\n
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Sounds interesting?\u00a0Cherrydeck<\/a> is the solution to all your visual content needs, no matter your industry!<\/p>\n\n\n\n

Interested in creating your own custom stock library with your products?\u00a0Submit a brief<\/a>\u00a0to let us know what you need! Alternatively, you can\u00a0schedule a call<\/a>\u00a0with our team to learn more about what Cherrydeck can do for your brand.<\/p>\n\n\n\n

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Talk to an Account Manager<\/a><\/div>\n\n\n\n
Explore More Success Stories<\/a><\/div>\n<\/div>\n\n\n\n
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Photography by Mirja Zentgraf<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

For their first OOH campaign, Formo trusted Cherrydeck to celebrate “Love, Cheese, and Harmony” through relatable visuals.<\/p>\nRead More<\/a>","protected":false},"author":3,"featured_media":31306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103694,605103423],"class_list":["post-31305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-people-lifestyle","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"\nSuccess Stories: Capturing Authentic Moments for Formo – Cherrydeck<\/title>\n<meta name=\"description\" content=\"Welcome to Cherrydeck Blog\u2014 An inspiring resource for creative professionals. 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