{"id":7373,"date":"2020-01-13T16:27:01","date_gmt":"2020-01-13T15:27:01","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=7373"},"modified":"2021-07-22T16:59:49","modified_gmt":"2021-07-22T14:59:49","slug":"talking-with-max-tolsdorff-from-polestar-germany","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/talking-with-max-tolsdorff-from-polestar-germany\/","title":{"rendered":"Talking with Max Tolsdorff about Polestar Localised Marketing Approach"},"content":{"rendered":"\n

Max Tolsdorff is the Head of Marketing at Polestar Germany<\/a>, a company partially owned by Volvo and Geely which is dedicated to manufacturing performance electric cars. <\/h4>\n\n\n\n

Today, we talked with Max about his collaboration with Cherrydeck<\/a> to achieve a localised marketing approach, without compromising the brand’s design language.<\/h4>\n\n\n\n

Back in November, Polestar and Cherrydeck launched a photography competition<\/a> that gave photographers the opportunity to be one of the first ever to drive the Polestar 1 in Germany. <\/p>\n\n\n\n

The goal was to reach local talents to produce content featuring the recently-launched car in the cities of Berlin, Hamburg, Munich, Dusseldorf, and Cologne.<\/p>\n\n\n\n

In exchange, the photographers<\/a> could drive the car for two days and compete for bigger prizes. The winners not only got added to the brand’s pool of contacts for future campaigns, but also earned \u20ac4.000 for the photography buyouts and a chance to run an exhibition in a Polestar showroom with press and local content aficionados.<\/p>\n\n\n\n

While the final arrangements are being settled and the content production is just about to kick-start, we had a chat with Max Tolsdorff to understand the idea behind the collaboration.<\/p>\n\n\n\n

[visit this page<\/a> for more details on the competition]<\/em><\/p>\n\n\n\n

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