{"id":8368,"date":"2020-03-20T14:33:37","date_gmt":"2020-03-20T13:33:37","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=8368"},"modified":"2020-03-20T17:07:14","modified_gmt":"2020-03-20T16:07:14","slug":"talking-with-art-director-eduardo-jairycovich","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/talking-with-art-director-eduardo-jairycovich\/","title":{"rendered":"Talking About Art Direction with Eduardo Jairycovich from Chapelle Magazine"},"content":{"rendered":"\n

Setting the artistic tone of a project and bringing great concepts to life is not the single mission of an Art Director. To Eduardo Jairycovich, the creative mind behind Chapelle<\/em><\/a> magazine, it is imperative to convey a strong message too.<\/h3>\n\n\n\n

Those who have a certain influence and visibility should take advantage of their channels to drive change in the community when it comes to relevant topics — that’s the opinion of Eduardo Jairycovich and what he aims to achieve with his projects.<\/p>\n\n\n\n

Today we had a chat with the art director and stylist of the Chapelle<\/a><\/em> magazine and talked about his path into the industry, the seek for inspiration, and his own approach to work.<\/p>\n\n\n\n

These days, it is important to fight for our rights and culture through art.<\/p>Eduardo Jairycovich<\/cite><\/blockquote>\n\n\n\n

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Eduardo Jairycovich<\/figcaption><\/figure><\/div>\n\n\n\n

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Could you briefly introduce yourself? Who is Eduardo?  <\/h4>\n\n\n\n

I am a 25-year-old guy very passionate about art and fashion based in Valencia, one of the main cities of Spain. My last name “Jairycovich”<\/em> is only my stage name, because I’m so Spanish.<\/p>\n\n\n\n

What led you to art direction and styling? <\/h4>\n\n\n\n

At first, I was mostly into photography, but I chose Fine Arts as my degree and, in the meanwhile, I started to develop a bigger interest in fashion. Once at school I founded a fashion club, where I started to design some clothes and outfits, getting a lot of experience as the creative director of this project. <\/p>\n\n\n\n

Later on, after years of practice, I figured out that what I like the most was directing artistic projects and giving shape to my ideas, always from my particular perspective.<\/p>\n\n\n\n

How does a day in your life look like? <\/h4>\n\n\n\n

In my day-to-day, I invest most of the time working on my magazine, together with my colleagues Natalia Zahorodna and Beatriz Tafaner. This is coupled with my work on other magazines\u2019 fashion editorials. I also serve as a community manager for some local brands. <\/p>\n\n\n\n

To be honest, I am not a very organized person, but I try to lead a stable life and achieve my goals.<\/p>\n\n\n\n

What are some of the aspects of an Art Director career that most people are not aware of? <\/h4>\n\n\n\n

I don\u2019t know if people are aware or not. However, in my opinion, art directors do not just aim for aesthetics, but something beyond, a valuable message. These days, it is important to fight for our rights and culture through art.<\/p>\n\n\n\n

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“DIVINO PECADO”<\/em> for chapellemag.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
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“DIVINO PECADO”<\/em> for chapellemag.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
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“DIVINO PECADO”<\/em> for chapellemag.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

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How do you ignite your creativity?  <\/h4>\n\n\n\n

Social media is an important source of inspiration and has a lot of influence on my creative process. Today, you can find all types of artistic expressions on Instagram, making easier our access to these inspiring creations. <\/p>\n\n\n\n

But at the end of the day, as most of the creative people, I get these ideas when I least expect it: walking on the street, cooking\u2026 whenever.<\/p>\n\n\n\n

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\"Eduardo
“ALTAIR IV”<\/em> for Sickymag.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

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What do you intend to achieve with your work? <\/h4>\n\n\n\n

As I mentioned before, for me it is very important to convey a deep message that touches people and makes them think about important social issues.<\/p>\n\n\n\n

“Chapelle N19 – Spectrum of Human\u201d<\/em> has a special number on the spectrum of human and the LGBTIQ+ community. This number was a turning point in my short career since I directed it and it was the first one with an available printed version. I collaborated with a lot of talented people and learned immensly.<\/p>\n\n\n\n

What are you currently working on?<\/h4>\n\n\n\n

I am working on Chapelle\u2019s<\/em> new number, designing outfits for singers, and also developing my persona and my career as an art director and stylist. <\/p>\n\n\n\n

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“ALTAIR IV”<\/em> for Sickymag.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

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What would you say is one of the biggest trends in the creative industry right now?<\/h4>\n\n\n\n

I try not to follow fashion trends strictly. <\/p>\n\n\n\n

I like knowing what is going on in the current picture because I consider it is an easy way of reaching out to people. But at the same time, I fight to achieve a unique aesthetic that defines my work as art director and stylist, which is the same I aim for when working with someone. <\/p>\n\n\n\n

On the other hand, if I had to name something, I would highlight simple photos with plain backgrounds, natural lighting, and not a lot of contrast.<\/p>\n\n\n\n

What is currently on repeat in your playlist? <\/h4>\n\n\n\n

OMG, I was playing on loop “Solita” by Kali Uchis — who I love. Right now I am obsessed with Doja Cat\u2019s new album, “Hot Pink”, especially with a song called “Say So”. Other artists I like are Tinashe and Caroline Polacheck.<\/p>\n\n\n\n

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