{"id":9100,"date":"2020-05-18T13:37:50","date_gmt":"2020-05-18T11:37:50","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=9100"},"modified":"2021-07-22T16:59:45","modified_gmt":"2021-07-22T14:59:45","slug":"cherrydeck-x-die-hamburger-goldkehlchen-reach-and-conquer-a-loyal-crowd","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/cherrydeck-x-die-hamburger-goldkehlchen-reach-and-conquer-a-loyal-crowd\/","title":{"rendered":"Die Hamburger Goldkehlchen: How to Reach and Conquer a Loyal Crowd"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><a rel=\"noreferrer noopener\" href=\"http:\/\/cherrydeck.com\/\" target=\"_blank\">Cherrydeck<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.hamburgergoldkehlchen.de\/\" target=\"_blank\">Die Hamburger Goldkehlchen<\/a>&nbsp;collaborated to find a photographer to document their <a rel=\"noreferrer noopener\" href=\"https:\/\/cherrydeck.com\/blog\/2019\/09\/27\/julia-tiemann-documenting-a-concert-for-charity-with-the-hamburger-goldkehlchen\/\" target=\"_blank\">Traditional Summer Concert<\/a> last year. Today, we talk with the choir founder and leader, Flemming Pinck.<\/h4>\n\n\n\n<p>Get to know Flemming Pinck, the founder and leader of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.hamburgergoldkehlchen.de\/\" target=\"_blank\">Die Hamburger Goldkehlchen<\/a>, a men choir composed by 70 men that can&#8217;t actually sing. The group is already a Germany-wide sensation and has made appearances on several TV shows and public events. The name Goldkehlchen was inspired on the same-name bird known for its singing abilities \u2014 in opposite to the members of the choir. <\/p>\n\n\n\n<p>The DHG started singing together in 2016 and have since then gone up on the fame ladder, filling halls and parks with people to watch their concerts and constantly receiving new requests of aspiring singers who would like to join.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CHERRYDECK X DIE HAMBURGER GOLDKEHLCHEN \u2014\u00a0Reach and Conquer a Loyal Crowd\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/AexbZBX03C0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cherrydeck.com\/signup-brand\/step-1?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Join_Now\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"118\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=740%2C118&#038;ssl=1\" alt=\"Cherrydeck connects brands with professional creatives\" class=\"wp-image-10385\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=1024%2C163&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=768%2C122&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=1536%2C244&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=2048%2C326&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?resize=1400%2C223&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/08\/Banner-Blog-.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But the DHG are known not only for their lack of singing abilities, their creative on-stage choreographies and highly entertaining performances are also some of their biggest trademarks. Last summer, 5 000 people filled the Stadtpark, in Hamburg, to assist the already famous <a rel=\"noreferrer noopener\" href=\"https:\/\/cherrydeck.com\/blog\/2019\/09\/27\/julia-tiemann-documenting-a-concert-for-charity-with-the-hamburger-goldkehlchen\/\" target=\"_blank\">Traditional Summer Concert<\/a> \u2014 where the choir also gathered \u20ac30 000 for <a rel=\"noreferrer noopener\" href=\"https:\/\/hamburger-tafel.de\/\" target=\"_blank\">The Hamburger Tafel.<\/a><\/p>\n\n\n\n<p>In fact, charity is a very important part of the group&#8217;s initiatives and the Goldkehlchen commit to regularly donate to different causes whenever they can. To fulfil that mission, they&#8217;ve found crucial to keep the audience engaged, excited about their next move, and entertained \u2014 and that&#8217;s where their great content comes in.<\/p>\n\n\n\n<p>On top of that, great content allows the choir to score new partner- and sponsorships. Their creativity and outstanding imagery works both as a business starter and as a business keeper, where the goal is to show partners a good return on investment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Without good content we wouldn&#8217;t be where we are right now.<\/p><cite>Flemming Pinck<\/cite><\/blockquote>\n\n\n\n<p>Always keeping in mind that having fun is the most important goal, being creative and having built a good brand and content strategy around everything they do, was what really pushed the reach of the choir and lead them to where they are today.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg?resize=740%2C493&#038;ssl=1\" alt=\"\" data-id=\"9238\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg\" class=\"wp-image-9238\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/69365211_173316160387224_1208879822128898069_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"628\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg?resize=740%2C628&#038;ssl=1\" alt=\"\" data-id=\"9234\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg\" class=\"wp-image-9234\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg?resize=1024%2C869&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg?resize=300%2C254&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg?resize=768%2C651&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26065930_149620839028145_4488416707525738496_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg?resize=740%2C493&#038;ssl=1\" alt=\"\" data-id=\"9237\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg\" class=\"wp-image-9237\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/67389091_509258759863188_2583632583928887282_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"555\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg?resize=740%2C555&#038;ssl=1\" alt=\"\" data-id=\"9236\" data-full-url=\"https:\/\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg\" class=\"wp-image-9236\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/46257030_619523545130998_2300101634603369508_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26183069_315428732194308_1877352766544805888_n.jpg?resize=740%2C493&#038;ssl=1\" alt=\"\" class=\"wp-image-9235\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26183069_315428732194308_1877352766544805888_n.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26183069_315428732194308_1877352766544805888_n.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26183069_315428732194308_1877352766544805888_n.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/05\/26183069_315428732194308_1877352766544805888_n.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To document their last summer concert, Die Hamburger Goldkehlchen searched on Cherrydeck for an event photographer in Hamburg excited to go on stage and do the job. You can hear more about the collaboration <a href=\"https:\/\/cherrydeck.com\/blog\/2019\/09\/27\/julia-tiemann-documenting-a-concert-for-charity-with-the-hamburger-goldkehlchen\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n\n\n\n<p>To know more about Die Hamburger Goldkehlchen, visit their&nbsp;<a href=\"https:\/\/www.hamburgergoldkehlchen.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>&nbsp;or their&nbsp;<a href=\"https:\/\/www.instagram.com\/diehamburgergoldkehlchen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram profile<\/a>. For more information about the Cherrydeck brand offers, have a look at&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/clients.cherrydeck.com\/\" target=\"_blank\">this page<\/a>&nbsp;or at some of our published&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/cherrydeck.com\/blog\/category\/success-stories\/\" target=\"_blank\">success stories.<\/a>&nbsp;?<\/p>\n\n\n\n<p>Video credits:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/cherrydeck.com\/moritzxbauer\" target=\"_blank\">Moritz Bauer.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.cherrydeck.com\/photographers?utm_source=blog&amp;utm_medium=banner&amp;utm_content=explore\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"740\" height=\"145\" src=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=740%2C145&#038;ssl=1\" alt=\"\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=1024%2C200&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=300%2C59&amp;ssl=1 300w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=768%2C150&amp;ssl=1 768w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=1536%2C300&amp;ssl=1 1536w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=2048%2C400&amp;ssl=1 2048w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?resize=1400%2C273&amp;ssl=1 1400w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/cherrydeck.com\/blog\/wp-content\/uploads\/2020\/09\/Banner-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Cherrydeck and DHG collaborated to find a photographer to shoot their Traditional Summer Concert. Today, we talk with the choir leader, Flemming Pinck.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/blog\/cherrydeck-x-die-hamburger-goldkehlchen-reach-and-conquer-a-loyal-crowd\/ \">Read More<\/a>","protected":false},"author":3,"featured_media":9112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[605103391],"tags":[605103616,605103617,605103313,605103363,605103414,605103423],"class_list":["post-9100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-jobs-collabs","tag-brand","tag-brand-collaborations","tag-cherrydeck","tag-insights","tag-photographers-of-instagram","tag-success-stories","col-md-4 col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cherrydeck X Die Hamburger Goldkehlchen \u2014 Reach and Conquer a Loyal Crowd<\/title>\n<meta name=\"description\" content=\"Cherrydeck and Die Hamburger Goldkehlchen collaborated to find a photographer to shoot their Summer Concert. 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