{"id":9588,"date":"2020-06-22T15:19:15","date_gmt":"2020-06-22T13:19:15","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=9588"},"modified":"2021-07-22T16:59:44","modified_gmt":"2021-07-22T14:59:44","slug":"how-deeply-launched-a-beachwear-collection-under-lockdown","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/how-deeply-launched-a-beachwear-collection-under-lockdown\/","title":{"rendered":"How Deeply Launched a Beachwear Collection Under Lockdown"},"content":{"rendered":"\n

The period we just lived was challenging and many of us had to become more creative to cope with the numerous constraints \u2014 especially when behind a business. See how the beachwear brand Deeply<\/a> made the best out of it and decided to showcase their new collection… indoors! <\/h4>\n\n\n\n

Deeply<\/a> is a brand part of the Portuguese group Sonae, specialised in fashion and beachwear. Amongst their product range, you can find clothing as well as surfboards and wetsuits. <\/p>\n\n\n\n

According to Deeply’s CEO M\u00f3nica Pimentel, the challenge for this campaign was to communicate a positive yet sensitive message but also create desire and interest for the brand. <\/p>\n\n\n\n

In collaboration with the content creator Marie Pfisterer<\/a> and her housemates, the result was a 1.30 minute video<\/a> shot in their house at Biarritz. In “Love Letter to Summer”, the swimsuits are presented in various indoor situations, such as painting, indoor sports, or even in the bathtub instead of the sea. <\/p>\n\n\n\n

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