{"id":9927,"date":"2020-07-08T15:42:30","date_gmt":"2020-07-08T13:42:30","guid":{"rendered":"https:\/\/cherrydeck.com\/blog\/?p=9927"},"modified":"2021-07-22T16:59:43","modified_gmt":"2021-07-22T14:59:43","slug":"cherrydeck-equality-fragrances-drive-change-through-your-product","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/blog\/cherrydeck-equality-fragrances-drive-change-through-your-product\/","title":{"rendered":"Equality Fragrances: How to Drive Change Through Your Product and Mission"},"content":{"rendered":"\n

Cherrydeck<\/a> and Equality Fragrances<\/a> collaborated to find a videographer that would produce the brand\u2019s launch video<\/a>. Today, we talk with the company co-founder, Lukas G\u00f6rlitz.<\/h4>\n\n\n\n

Get to know Lukas G\u00f6rlitz, the co-founder of Equality Fragrances<\/a>, a company that produces an exclusive perfume with the aim of creating a more tolerant society.<\/p>\n\n\n\n

Equality was born out of Lukas’ fear of right-wing parties’ growing strength in the 2019 European Elections and the hate wave towards people of color, different races, cultures, religions, genders, and sexualities.<\/p>\n\n\n\n

The fragrance was created as a simple way to remind and encourage people to live with love and not hate. Idealized to become a statement, whoever wears it is part of a community that needs no words to understand what human values are all about.<\/p>\n\n\n\n

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