{"id":101,"date":"2021-03-25T13:53:34","date_gmt":"2021-03-25T13:53:34","guid":{"rendered":"https:\/\/cherrydeck.com\/partners\/polestar\/?p=101"},"modified":"2021-03-25T13:53:37","modified_gmt":"2021-03-25T13:53:37","slug":"max-tolsdorff-polestar-local-marketing","status":"publish","type":"post","link":"https:\/\/cherrydeck.com\/partners\/polestar\/2021\/03\/25\/max-tolsdorff-polestar-local-marketing\/","title":{"rendered":"Revisiting: Max Tolsdorff Talks About Polestar&#8217;s Local Marketing Approach"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Max Tolsdorff is the Head of Marketing at\u00a0<a href=\"https:\/\/www.polestar.com\/de\/\">Polestar Germany<\/a>. Today we revisit our conversation with Max about his collaboration with\u00a0<a href=\"http:\/\/www.cherrydeck.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck<\/a>\u00a0and Polestar&#8217;s local marketing approach.<\/h4>\n\n\n\n<p>What set ground for the collaboration? Max Tolsdorff tells Philipp Baumgaertel, co-founder and CEO of <a href=\"http:\/\/www.cherrydeck.com\" target=\"_blank\" rel=\"noreferrer noopener\">Cherrydeck<\/a>, why he decided to collaborate with the platform.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CHERRYDECK X POLESTAR \u2014 Talking with Max Tolsdorff from Polestar Germany\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/yQnUl2yZQBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Back in 2019, Philipp and Max talked about the 2019 Cherrydeck x Polestar collaboration<\/figcaption><\/figure>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The local marketing approach<\/h4>\n\n\n\n<p>According to Max, Cherrydeck is a platform that allows him to easily reach artists globally that have unique local knowledge and resources. For the collaboration, Max was able to reach artists based in crucial target cities and that have a better understanding of the culture and visual language of those places.<\/p>\n\n\n\n<p>As a plus, Cherrydeck and Polestar shared the same strong art and design language, which made the partnership a great fit from the start.<\/p>\n\n\n\n<p><em>Read about the overall idea of the 2019 Cherrydeck x Polestar collaboration, <a href=\"https:\/\/cherrydeck.com\/partners\/polestar\/2021\/03\/22\/cherrydeck-polestar-2019\/\">here<\/a>.<\/em><\/p>\n\n\n\n<p><em>Cover photo: Polestar 1 by <a href=\"https:\/\/cherrydeck.com\/fabian.huebner\" target=\"_blank\" rel=\"noreferrer noopener\">Fabian H\u00fcbner<\/a>, in Hamburg.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>We revisit our conversation with Max Tolsdorff about his collaboration with Cherrydeck and Polestar&#8217;s local marketing approach.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/cherrydeck.com\/partners\/polestar\/2021\/03\/25\/max-tolsdorff-polestar-local-marketing\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[13,4,6,3],"class_list":["post-101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand-marketing","tag-cherrydeck","tag-news","tag-polestar","col-sm-6"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revisiting: Max Tolsdorff Talks About Polestar&#039;s Local Marketing Approach<\/title>\n<meta name=\"description\" content=\"We revisit our conversation with Max Tolsdorff about his collaboration 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