Client: Davidoff Cafe | Tchibo
Outcome: Branded Stock™ library with 1016 photos
Duration: 26 days
The assignment
Davidoff Cafe is a premium coffee brand part of the Zino Davidoff Group. It is known for its exclusive and refined coffee flavors that combine high quality, craftsmanship, and a refined taste experience.
The objective for this project was to capture both photo and video content that communicated “luxury lifestyle meets coffee expertise,” presenting the brand as both aspirational and approachable.
Through Branded Stock™, Davidoff Cafe was able to source on-brand visuals with the necessary sophistication and reliability by simply sending out their products to our photographers.
The process
After the brand submitted their brief and mood board for the assignment, Cherrydeck got to work on sourcing the right talent,
Following the talent section, Davidoff sent out an assortment of their coffee products alongside branded articles such as cups, spoons, plates, trays, etc. to our two prescreened photographers.
The photographers ensured the brand’s desired look with minimalistic and purposeful props to support the overall brand. The content needed to emphasize barista-level coffee craftsmanship while maintaining a luxurious yet welcoming ambiance. In addition, it was important for the brand that the assets did not show any country, or season-specific details, so the assets could be used in different countries.
The results
You can already spot the content on Davidoff Cafe’s Instagram and website.
