§ 1 What is personal data (personal details)?

Personal data is all details and information relating to a particular or determinable person. In connection with internet presence, this includes, without being limited to, e-mail addresses, but also the IP address.

§ 2 Owner of the data collection

In connection with the services offered on the websites of 4Folio GmbH, the 4Folio GmbH collects data from the user/customer. 4Folio GmbH is the owner of this data collection. The contact details of 4Folio GmbH can be found in § 9 of this data privacy statement or in our Imprint.

§ 3 What personal details are gathered by 4Folio GmbH?

In order to make use of services of 4Folio GmbH, the user must carry out a one-off registration. For the registration, a connection is created with Instagram, by means of Re-Auth, which is a connection to the Instagram API. After successful identification and authorisation of the access to the account, the following personal data of the user is gathered: name, e-mail address, profile data regarding a users profession and the associated social media content. If the website is used in the premium plan, other personal data may be gathered: address, billing address and the data of the desired method of payment and credentials. 4Folio GmbH saves and/or processes those personal details that the user/customer enters directly into the appropriate text or search fields on the websites of 4Folio GmbH, as well as the correspondence that the user/customer sends to 4Folio GmbH.

As soon as the user/customer calls a page of the internet presence of 4Folio GmbH and uses the services of 4Folio GmbH, 4Folio GmbH also automatically saves the following data: IP address (internet protocol), browser used, internet service provider, historical and current times at which the website was called, data about the surfing and purchasing behavior of the customer/user, and the data generated in the framework of the technical aids used (see § 4 below) is processed. Moreover, all (where applicable) declarations of consent of the user/customer regarding this data privacy statement are logged by 4Folio GmbH.

In future visits of the internet site of 4Folio GmbH, the user/customer can log in by means of Re-Auth authentication or other viable options. If the user/customer is logged in with his user account, 4Folio GmbH can assign this information directly to the user account of the user/customer.

§ 4 What technical aids does 4Folio GmbH use?

4Folio GmbH analyses the use of its internet presence by means of the web analysis tools below. These tools are installed on the respective web servers of the provider. An exception to this is a cookie that is used by 4Folio GmbH for the authentication of the user.

Facebook remarketing / retargeting: Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. When you visit our website, remarketing tags establish a direct link between your browser and the Facebook server. This informs Facebook that you have visited our website with your IP address. Facebook is therefore able to assign our website to your user account.

We use the information thereby gathered to display Facebook ads. Please note that as the website provider we do not receive any information about the content of the transmitted data or utilisation thereof by Facebook. Further relevant information is set out in Facebook’s data protection declaration under https: // If you do not want data to be recorded via Custom Audience, you can deactivate Custom Audience there.

Cookies: Cookies are files which are sent to the user's server when a particular website is called and which is sent back again when the site is accessed again. They typically contain data about visited websites, which the web browser saves during surfing on the internet. They can mean, for example, that the user/customer does not have to log in again when repeatedly visiting an encrypted page and can save information about complex internet behaviour of the user and convey this to the server. You can prevent the saving of cookies by making the appropriate adjustment to your browser software; we point out, however, that in this case you may possibly not be able to use all functions of this website in their full extent.

Facebook, Instagram and Twitter Re-Auth Application: For registration, 4Folio GmbH uses Re-Auth technology and apps of Instagram. By registering and authorising the respective application, the user/customer grants 4Folio GmbH access rights to the data of the selected social media accounts. The 4Folio GmbH Instagram application retrieves the user name of the Instagram account. This information is processed and saved for the purpose of registration.

Google Analytics: Google Analytics is a web analysis service of Google Inc. ("Google"). Google Analytics uses cookies. The information, generated by the cookie, about the use of this website by the user/customer is normally transferred to a server of Google in the USA and saved there. On behalf of the operator of this website, Google will use this information to analyse the use of the website by the user/customer, in order to compile reports about website activities and to render further services relating to website use and internet use to the website operator. The user/customer can, according to the statements of Google Inc., prevent the gathering of the data generated by the cookie and relating to the use of the website (incl. the IP address of the user/customer) at Google and the processing of this data by Google, by downloading and installing the browser plugin available under the following link ( ). The user/customer can find more detailed information about the terms and conditions of use and about data protection at and/or at 4Folio GmbH also uses Google Analytics to analyse data from AdWords and the DoubleClick cookie for statistical purposes. If the user/customer does not want this, they can, according to statements of Google Inc., deactivate this using the Ads Preferences Manager ( ).

Hotjar: Hotjar records the interactions of randomly selected, individual visitors with the internet site. This creates a log of e.g. mouse movements and clicks with the aim of showing up possibilities for improvements to the respective internet site. In addition to this, information on the operating system, browser, incoming and outgoing referrals (links), geographical origin and resolution and type of terminal is analysed for statistical purposes. This information is not personal and is not passed on to third parties by Hotjar. If the user/customer does not want recording, they can deactivate this on all websites that use Hotjar by setting the DoNotTrack header in their browser. The user/customer can find information on this on the following site:

MailChimp: For the administration of the mailing list and the sending of the newsletter of 4Folio GmbH, 4Folio GmbH uses the mailing service "MailChimp". MailChimp is provided by The Rocket Science Group, LLC, 512 Means Street, Ste 404 Atlanta, GA 30318. This company is a member of the so-called Safe Harbour agreement, a special data privacy agreement between the European Union and the United States. The user/customer can find other information on data privacy conditions of MailChimp at These services enable 4Folio GmbH to administer a databank with e-mail contacts, in order to communicate with the user/customer by e-mail. The services administer data about the date and time at which an e-mail has been read by the user/customer, and about when the user/customer has interacted with incoming e-mail messages, e.g. by clicking on links contained in the e-mail.

Social Media Plugins: Facebook plugins (like button): plugins of the social network Facebook (1601 South California Avenue, Palo Alto, CA 94304, USA) are incorporated into this website. The Facebook plugins can be recognised by the user/customer by the Facebook logo, the "like button" on this website. The user/customer can find an overview of the Facebook plugins here: If the user/customer visits this website, a direct connection is established between their browser and the Facebook server via the plugin. Facebook thereby receives the information that the user/customer with their IP address has visited this website. If the user/customer clicks on the Facebook "like button" while being logged on in their Facebook account, they can link the contents of this website on their Facebook profile. Due to this, Facebook can assign the visit of the pages of 4Folio GmbH to the user account of the user/customer. 4Folio GmbH points out that it, as the provider of the pages, receives no knowledge of the transferred data or its use by Facebook. The user/customer can find more information on this in the data privacy statement of Facebook at: If the user/customer does not want Facebook to be able to assign the visit of the pages of 4Folio GmbH to their Facebook user account, the user/customer is advised to please log out of their Facebook user account. (Source: Facebook Disclaimer of