Client: Nissin
Outcome: Custom content library with 216 assets
Duration: 35 days
The assignment
Nissin is the brand behind the well-known Japanese instant noodles ‘Cup Noodles‘. Knowing the benefits of Branded Stock™, the brand trusted Cherrydeck to capture authentic, Gen Z-focused content that would highlight two of their signature products: Cup Noodles Ramen and Cup Noodles Soba.
The content had to be realistic, on-trend, and reflect natural consumption scenarios such as eating during a break at school, university, or at the office, as well as gaming setups. A mix of landscape and portrait formats was requested.
The process
First, the brand submitted their brief with detailed guidelines, dos and don’ts, and essential information to keep in mind for the assignment, such as holding chopsticks the right way.
Then, Cherrydeck opened applications among our creative community to find the right photographers for the assignment.
After the careful talent selection, Nissin sent out their assortment of products to our prescreened photographers. All left to do for them was to wait for their content!
The results
Shortly after, Nissin received a custom content library with over 200 ready-to-use visuals showcasing their products in real-life scenarios, featuring on-brand models, and following their guidelines.
With Branded Stock™, the brand is able to purchase their favorite assets and come back for more whenever needed!
Cherrydeck is the solution to all your visual content needs, no matter your industry!
Interested in creating your own custom stock library with your products? Submit a brief to let us know what you need. Alternatively, you can schedule a call with our team to learn more about what Cherrydeck can do for your brand!
Photography by Kamile Serenaite and Ludovica Floris.
