The assignment

SKINUANCE is a premium brand providing holistic and innovative skincare for the finest aging. They decided to try Cherrydeck Branded Stock™ to source tailored photos and videos for their homepage, webshop, and socials.

The goal was to create authentic visual content that captured the beauty of aging, showcasing real faces and skin – free from artificial enhancements like Botox – while reflecting the brand’s essence of “quiet luxury.”

The shoot would feature over 20 products including face creams, serums, fruit acid creams, eye creams and cleansing essentials.

The process

SKINUANCE submitted their brief and moodboard for the shoot, detailing must-haves, and no-gos, and formats.

The Cherrydeck team prescreened photographers who matched the brand’s aesthetic. From a pool of applicants, three creatives were selected to bring the vision to life, working with male and female models that aligned with the target audience.

The last step for the brand was to send out their products to the selected photographers. We take care of the rest.

The results

Shortly after, SKINUANCE obtained more than 4300 photos and videos of their products, tailored to their brand and target audience.

The on-brand photos and videos delivered included wide-format shots for sliders and teasers, standalone product stills, texture shots, lifestyle visuals, flat lays, mood shots, high-quality clips, and more!

The remaining assets are accessible to the brand whenever needed. That’s one of the perks of using Branded Stock™—sourcing high-quality content for your brand has never been easier.

You can already spot some of the assets on SKINUANCE’s website and Instagram!

Sounds interesting? Cherrydeck Branded Stock™ works for nearly every industry within consumer brands: fashion, pet products, electronics, homeware, fitness and more. Visit our Branded Stock™ for Skincare Products page for more examples like SKINUANCE!

Interested in creating your own custom stock library with your products? Submit a brief to let us know what you need! Alternatively, you can schedule a call with our team to know more about what Branded Stock™ can do for your brand.


Photography by Sigrid Mayer, Florentina Olareanu and Batch Crew.

Posted by:Cherrydeck Editorial

Our mission is to enable brands to source custom visual content at scale through our global creative community. Follow us on Instagram for the latest updates @cherrydeck