Nicolas Burri‘s photo project “Fantastic Plastic” is an editorial that seeks to question the influence that the fashion industry has on the climate emergency.
Nicolas Burri is a Zürich-based photographer who works in the field of editorial and commercial photography. Through his art, he places great focus on telling a story and creating meaningful images.
Fantastic Plastic […] aims to inspire fashion brands to find new ways of operating that have less of a negative impact on the environment.Nicolas Burri
His photo series “Fantastic Plastic” sheds light on the amount of greenhouse gas emissions that the fashion industry contributes to the climate crisis.
The project acts as a call to action, in which Nicolas urges the fashion industry to grow more consideration towards environmental organizations.
He believes that the fight against climate change and the environmental effect of Covid-19 has intensified the urgency that the industry makes significant changes.
The editorial project features the garments of five South African designers, who have adopted sustainable practices.
Many environmental groups have begun protesting against the fashion industry and demanded that it acts on the climate emergency. The movement Extinction Rebellion calls on consumers to pledge to not buy any new clothing or textiles for one year. The aim is to impact the production and shift the sales of clothing.
Covid-19 supported this movement in a positive way. The pandemic disrupted retail consumption rates and consumer behaviors.
Covid-19 has pushed the industry into exploring ways it can evolve […] as we move forward into a more sustainable future.Nicolas Burri
Nicolas Burri is a photographer based in Zürich, Switzerland. Working mainly in the fields of editorial and commercial photography, he focuses on combining stills with moving images. In the coming months, Nicolas is curious to see how fashion brands will adapt their strategies in these times of uncertainty.