Client: 5,0 Original Beer

Outcome: Custom stock library with 368 images

Duration: 37 days

The assignment

5,0 Original is a popular canned beer brand in Germany. They were looking for high-quality visual content to use freely on social media, e-commerce, and general marketing and communication.

After the first contact with Cherrydeck, the brand decided to try Cherrydeck Branded Stock to source on-brand custom imagery. The option allowed 5,0 Original to produce product photography in a quick, cost-effective, and stress-free way.

The process

At first, 5,0 Original submitted a briefing and brand guidelines so that Cherrydeck could find the right creatives for the job. After a shortlisting, two photographers were selected for the assignment and received the brand’s signature products.

While the brand waited for the results, the selected photographers captured the six different 5,0 and 2,5 Original beer variations at their own creative freedom, in multiple locations, and with various models.

The results

Shortly after, the brand obtained 368 ready-to-buy custom images featuring their products in a variety of settings. The last step? Picking their favorite pictures and purchasing the desired selection.

For the future, both selected and non-selected photographs remained stored in the brand’s private content marketplace. They can be accessed and purchased for one year.

With Cherrydeck you can create your own brand’s custom photography library that depicts your own brand and products!

Check out more success stories here, or read on the experiences of La mer, Edzard, or Blackroll.

branded stock

Sounds interesting? Create your own custom stock library with your brand’s products. Get started with Cherrydeck Branded Stock today.


Pictures by Eric Gars and Mateja Kordic.

Posted by:Cherrydeck Editorial

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