Client: Edzard

Outcome: Branded photography library with 740 images

Duration: 15 days

The assignment

Edzard wanted to have visual content depicting their products in a quick, cost-effective, and stress-free way. The brand was looking for a large number of images that it could use freely for social media, e-commerce, and general marketing and communication.

The process

Edzard collaborated with Cherrydeck to create the custom imagery needed. With Cherrydeck Branded Stock, the brand found a way to obtain visual high-quality content without having to plan a full production or committing a high budget from the start.

After submitting the branding guidelines so that Cherrydeck could find the right creatives to work with, Edzard shipped the products to their designated addresses and simply waited for results.

Two weeks later, Edzard received 740 ready-to-buy branded images from 5 photographers, in 3 countries.

The results

From all the pictures delivered, Edzard could choose the best fitting to use in their channels and pay only for this selection.

After the first purchase, both selected and non-selected pictures remained stored in the brand’s private content marketplace and accessible for one year.

Edzard‘s images’ use on Westwing.de

Following the first experience, Edzard is now using the Branded Stock service to create different custom photography libraries that depict their several product collections.

Sounds interesting? Create your own custom stock library with your brand’s products. Get started with Cherrydeck Branded Stock today.


Pictures by Florentina Olareanu, Giulia Maretti, and Jelena Filipinski.

Posted by:Cherrydeck Editorial

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