Success Stories: Custom Photographs for Frank Juice

The assignment

Frank Juice offers nutritious food and beverage products that naturally fuel a fresh lifestyle. The brand needed photographs for social media and other marketing purposes such as newsletters, ads, and more.

The popular juice brand decided to try out our service instead of planning a whole production on their own. Through Cherrydeck Branded Stock, they were able to source custom content in a stress-free way in just a matter of weeks.

The process

To initiate the process, Frank Juice sent their brand guidelines containing their preferred image moods and even a Pinterest board for reference. Then, the Cherrydeck Team was in charge of finding the right creatives for the remote assignment.

Consequently, we opened applications on our platform, and our talented photographers pitched to be selected. After a proper shortlisting, considering brand fit and expertise, two photographers were chosen for the job.

The next step for Frank Juice was to send an assortment of their products to the respective addresses of our photographers. As they got their hands on the healthy goods, the brand simply waited for results!

The results

Frank Juice received a library of more than 450 images featuring their own products in a variety of settings and fitting moods.

The final step was for the brand to select and purchase their favorite images. With Cherrydeck Branded Stock, Frank Juice only pays for the images they use. Both selected and non-selected photographs remain stored in the brand’s private content marketplace and accessible for further purchases.

The success of Frank Juice’s first experience using Branded Stock resulted in the brand requiring this service again to create yet another custom stock photography library for further uses.

You can already spot some of the chosen images from the first assignment on Frank Juice’s Instagram.

Cherrydeck Branded Stock is suitable not only for food and beverage brands, but also for a wide range of industries within consumer brands: cosmetics, footwear, fashion, electronics, and more.

Are you ready to create your brand’s custom stock photography library depicting your own products? Try Cherrydeck Branded Stock today.

Check out more success stories here, or read on the experiences of Plenaire, Perifit, Sorbas Shoes, 5,0 Bier, La mer, or Blackroll.

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Photography by Kasia Sasinowska and Melanie Marsman.