Trends change regularly, so you must be aware of them. To stay ahead of the competition, use our recommendations as you shape your strategy for 2023 with these content marketing trends.
General content marketing trends apply to most consumers. But this isn’t the case. By studying marketing-related questions, you can draw conclusions that best reflect the effectiveness of your content marketing strategy specifically for your company.
Nonetheless, remind yourself to experiment and analyze what your own audience and target customers like to create a successful 2023 content strategy.
1. Guest posting
Guest posting is a process of publishing your content on third-party websites that have your target audience. It is becoming trendy in 2023 because it offers 4 great benefits for any online business:
• Links: Guest posting makes it easy to get the desired link texts and quality backlinks to your website.
• Traffic: The easiest solution for attracting traffic is also guest posting as you speak to the audience of another website. If you can attract traffic to your website, you can make more sales.
• Subscribers: You can significantly increase the number of subscribers to your brand’s blog, which positively impacts your website’s statistics. The more subscribers you have, the better sales and promotion of your website.
• Branding: Your “brand” is your name and blog on the web. Guest posting helps promote both. Blog owners get great content, and you get more links and a growing number of visitors.
All in all, guest posting is an affordable method for attracting traffic, getting backlinks, and also adding quality content to your site.
2. Empathy and content personalization
Content personalization began to grow strongly in 2020. Over time, the effectiveness of this trend, along with the popularity of content marketing, has only grown. You must learn your target audience’s needs and interests to communicate effectively.
Personalized content is excellent for both the reader and the business. It helps the audience find the answer to a query on your website, blog, or social network. By catering to their needs, personalized content builds customer loyalty and, therefore, drives an increase in sales and engagement. Nevertheless, you shouldn’t forget about content promotion to get the maximum out of your efforts.
Personalized remarketing, for example, can bring back customers with a filled cart who were distracted and still need to complete a purchase. You can recommend articles based on reader interests if you have an informational website.
3. Voice search
Voice search is more difficult to optimize because it is not specific by nature: we do not speak as we write. But if you want to reach that portion of your audience, change your content over time and tailor it to voice queries. Use longtail keywords (full-length questions) in your content’s headline and natural language.
4. UGC (User Generated Content)
User-generated content is very handy for a number of reasons. First, you have free content ready to go. Second, it’s a great way to increase engagement with your audience and let customers know they’re being heard and listened to. Third, UGC content will help create a positive impression with your new users.
5. Short videos: Shorts, Reels, and TikTok
This is far from new, but a robust content marketing trend that will be relevant in 2023. HubSpot report states that short videos have the highest ROI compared to other content formats.
Video content interests mostly every audience. When creating these short videos, it’s often useful to add subtitles to video. It makes your content more accessible and can significantly enhance the conveyed message. A well-timed caption or key point highlighted in text can make a significant impact.
It doesn’t matter whether you work in the B2C or B2B segment, it is a great opportunity to communicate your values and humanize your brand online.
6. Interacting with your audience in real-time
Live streaming will become even more relevant in 2023. It’s a proven way to provide great reach with a high audience engagement. You can stimulate subscribers’ engagement to the live stream with raffles and gifts to participants. You can also invite exciting guests to whom users can ask questions on the live stream.
7. Interactive content
Interactive content is attractive because it allows you to engage users in communication. The easiest things to do are surveys and quizzes. With such content, you can engage and entertain your target audience, increasing conversion rates and getting to know your customers better through active interaction.
For example, Travel Australia once launched a series of 360º video tours that immerse users in stunning locations in Australia. So people can swim with whales or climb the SkyPoint Climb and enjoy a breathtaking view of the Gold Coast.
Remember that the best content strategy is the union of trending and personalized content. Therefore, whichever trends a brand uses in its content, it’s important to focus only on your audience.
Feel free to experiment and analyze what your customers like while keeping an eye on these content marketing trends to follow this 2023:
- Guest posting
- Empathy and content personalization
- Voice search
- UGC (User Generated Content)
- Short videos: Shorts, Reels, and TikTok
- Interacting with your audience in real-time
- Interactive content
Did you like to read about 2023 content marketing trends? Check out top product photography ideas for your brand that you should try this year!
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