Creating appealing photos for social media, your website, ads along with other marketing initiatives is a tough task. Today, we bring you 17 product photography ideas for your brand – with examples – so you can get some useful inspiration!
Attractive and engaging visual content has become a crucial part of marketing strategies to make conversions happen. These days, your product on a plain white background won’t do it for everyone. The way you choose to portray your products is a game changer.
But, we are here to help! These product photography ideas can be useful for your different marketing purposes, whether it is for your Instagram page, your hero image on your website, a blogpost, facebook ads or everything in between!
Here are 17 product photography ideas you will love:
1. Still Life
A classic of classics: still life photos depict your products beautifully in well-thought compositions surrounded by inanimate objects and decorative elements. These may be fruits, flowers, crystals, stones, waste, etc.
The key is in the set design, make sure the surrounding items don’t shift the focus away from your product, of course.
2. Mesmerizing Locations
Everybody loves to travel. Showcase your products in breathtaking places where people can envision themselves. These photos can be strictly stills of your products or also lifestyle images. In both cases, they will for sure stop your target audience from scrolling.
3. Monochromatic Tones
Monochromatic photos are really attractive to the eye, especially for social media. These photos can give out full extravaganza or calm vibes depending of the color and elements chosen for the composition.
Keep your brand’s photography style in mind!
4. Golden Hour
The hype for ‘golden hour’ never gets old, use it for some stunning lifestyle photos of your products or to give your items a nice sun-kissed look with shadow play.
5. Pop of color
This idea comes close to the monochromatic look. However, this time the monochromatic tones are used as contrasting background for your product or another element to stand out.
6. Everyday Activities
The great thing about this idea is that it places your product in relatable scenes that connect with your audience. They give your potential customers more context on your products. Your target audience can see themselves in these scenes and understand more about your product than they would with words.
In the images below, the activities depicted are instantly recognizable and your target audience can associate your brand to them immediately.
7. Luxurious Lifestyle
In contrast to our previous idea, for this one a luxurious lifestyle will be depicted. This refers not to a display of wealth but an investment in activities that bring pleasurable moments in life outside of everyday activities.
Take the examples below: drinking Pfanner’s juice in a yacht, using Badesofa’s cushion while taking a bath with a view to the Alps, and placing Reveel’s products in a relaxing massage scene.
8. Content pour-out
Show your audience what your product contains. You know what they say: it’s the inside that matters. In this case, it’s a useful product photograph for your potential customers who want to see beyond just the packaging of your items.
As you can see, this concept can be applied to different products, from food to skincare.
9. Isometric Pattern
This idea is part of our food photography trends of 2022. It can be done with photoshop or by placing your assortment of products in a consistent way. Definitely an eye-catcher.
We love to place photos like these on social media or website banners!
10. Packaging show-off
If your products have distinctive, personalized, or aesthetically-pleasing packaging, you should be showing it off! Your audience will surely love to see it.
Check out the approaches below:
This approach never gets old, it’s actually an ever-lasting trend in food photography. A little peak of a hand can do wonders for your engagement.
A creative idea for your next product photography is to play with mirrors. Small, big, vintage, modern, you name it – mirrors are never out of style.
Take a look at the great examples below to get inspired:
People love swatches, especially when it comes to skincare and cosmetic products. They give you a sense of the texture, look and feel on the skin.
14. What’s in my bag
Where does your product belong? Whether you carry them in a sustainable grocery bag or a fancy purse, show your audience a look into the bag of your customer persona!
This content would do great on social media, newsletter content, etc.
15. Blurred Background
Blurred backgrounds are great for mixing lifestyle and product photography. Your product is at main focus (quite literally), while the background helps with communicating feelings, activities, or other elements related to the lifestyle behind your product.
Much better than just a plain background!
16. Work from home
A new reality since the pandemic, the ability to work from home has become a staple in everyone’s company benefits. Don’t miss out on your chance to cater to this audience, and showcase how your product can ease their life when doing WFM.
17. Geometric shapes
Similarly to still life, this idea demands wise photography composition – and it’s definitely a must-try. Arrange your products with geometric items to create stunning images that sell.
Product Photography Ideas
Let’s sum it up! Here is our list of product photography ideas for your brand:
- Still Life
- Mesmerizing Locations
- Monochromatic tones
- Golden Hour
- Pop of color
- Everyday Activities
- Luxurious Lifestyle
- Isometric Pattern
- Packaging show-off
- Hand in shot
- Content pour-out
- What’s in my bag
- Blurred Background
- Work from home
- Geometric Shapes
You may also love to read about our product photography trends of 2022 or our ultimate product photography tips! If you’d like to read more insights on all things photography for your brand, make sure to check out the Cherrydeck blog.
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