Header Image: Mili and Pipi Amuchastegui
Whether you are selling glasses, sunglasses, or other forms of eyewear, these tips will surely help you promote your products. Catch the attention of potential customers easily with outstanding eyewear product photography.
Having great product photos is a no-brainer when it comes to selling eyewear online. In this blog post, you’ll learn how to portray your eyewear products the right way for online product presentation on your website, social media, and other marketing purposes.
Make your product stills eye-catching
When it comes to product stills, it is common to opt for a clean and simple background that allows the eyewear to take center stage. White or neutral backgrounds work best to maintain focus on the product.
You can also try different colored backgrounds that accentuate the color of your eyewear products. In addition, you can include minimal props that make your image more interesting. For instance, packaging, plants, blocks, etc.
Choose models that match your target audience
It’s important to showcase the fit and comfort of your eyewear, and you can do this with models. Make sure, you choose models whose appearance aligns with your target market. This will help customers visualize themselves wearing the eyewear and relate to the product.
Check out the examples below!
Ensure color accuracy
Make sure that the colors of the eyewear are true to life in your product photos. Accurate color representation builds trust with customers and reduces the likelihood of returns due to misrepresentation.
Thus, avoid over-edited photos on your product pages which may mislead the customer.
Focus on details
Highlight the unique features and design elements of the eyewear by capturing close-up shots that showcase intricate details.
You know what they say, it’s all in the details. Sometimes they even drive sales.
Incorporate lifestyle shots
Lifestyle shots demonstrate how the eyewear can be worn and the style it embodies. Showcasing different angles and perspectives adds variety and depth to your product imagery.
This is also a great way to resonate with your audience, create desirability and .
Maintain a consistent style
Establish a visual identity for your eyewear brand by maintaining a consistent style and aesthetic across all product images. This helps create a recognizable and cohesive brand experience.
Hoping in different product photography trends can also be beneficial for reach and engagement, but do so keeping in mind your brand’s photography style.
Showcase product variations
If you offer eyewear in different colors or styles, ensure that the product images accurately represent each variation, allowing customers to make informed choices.
On that note, grouping your different colors and styles can be helpful to let the client know if the different options they have, or catch their attention for a second purchase.
Emphasize fit and comfort
Capture images that showcase how the eyewear fits comfortably on the model’s face. Include shots that highlight the frame’s dimensions, such as width and temple length.
Especially when it comes to e-commerce, you want potential customers to feel like they are making an informed decision by showing them how your eyewear products will fit.
Be innovative for socials
A white background shot won’t be enough to capture the eyes of your audience when scrolling on social media. Try out different ideas like levitating objects, random locations… just like the product photos below!
You can even try shooting your eyewear products in still-life compositions, with food, art, and other fun props.
Try Cherrydeck Branded Stock™ to get hundreds of ready-to-use product photos and videos of your eyewear products for social media and marketing materials.
Let’s Sum It Up
You can create compelling images that entice customers, highlight the unique features of your eyewear, and ultimately drive sales for your online store. This is how you nail eyewear product photography for your e-commerce brand:
- Make your product stills eye-catching
- Choose models that match your target audience
- Ensure color accuracy
- Focus on details
- Incorporate lifestyle shots
- Maintain a consistent style
- Showcase product variations
- Emphasize fit and comfort
- Be innovative for socials
Remember, consistent branding and accurate representation of your products are essential for building trust and establishing a strong presence in the competitive e-commerce market.
Check out more e-commerce product photography tips and insights on the Cherrydeck blog.
