Client: Brita
Outcome: Branded Stock™ library with 1744 assets.
Duration: 32 days
The assignment
Brita is a German manufacturer of water filters, one of the world’s leading brands when it comes to improving tap water. For the launch of their filtered water bottles, they chose Cherrydeck to create on-brand content easily.
The goal for the assignment was to create visuals that would resonate with an active, mobile, and young audience. Different environments and scenes were needed: jogging in the park, hiking trails, urban exploration, and travel moments.
The process
First, Brita submitted a Branded Stock™ brief along with their branding guidelines.
Next, Cherrydeck sourced the best fit from its worldwide photography community, selecting three photographers for the assignment.
The brand then shipped its products to the selected talent, and thanks to the streamlined process, Brita simply had to wait for the results. No complex coordination required!
The results
Brita received their custom content library with 1700+ lifestyle images of their products, highlighting them as an everyday essential: versatile enough for urban life, outdoor sports, and leisure activities, while showcasing its innovative features such as UV-cap cleaning, built-in straw and filter, and USB charging capability.
The brand can simply select its favorite assets to use and only pay for this selection in the library. With Cherrydeck Branded Stock™, they are able to access all its assets for further purchases whenever needed!
You can already spot some of the pictures on Brita’s website!
Sounds interesting? Create your own custom photo and video library with your brand’s products. Try Cherrydeck Branded Stock today!
Photography by Florentina Olareanu, Batch Crew, and Mark Mindubaev
