Client: Davidoff Cafe | Tchibo
Outcome: Branded Stock™ library with 1016 photos
Duration: 26 days
The assignment
Davidoff Cafe is a premium coffee brand part of the Zino Davidoff Group, and it’s distributed by Tchibo. It is known for its exclusive and refined coffee flavors that combine high quality, craftsmanship, and a refined taste experience.
The objective for this project was to capture photo content that communicated “luxury lifestyle meets coffee expertise,” presenting the brand as both aspirational and approachable.
Through Branded Stock™, Davidoff Cafe was able to source on-brand visuals with the necessary sophistication and reliability by simply sending out their products to our prescreened photographers.
The process
After the brand submitted their brief and mood board for the assignment, Cherrydeck got to work on sourcing the right talent.
Following the talent selection, Davidoff sent out an assortment of their coffee products alongside branded articles such as cups, spoons, plates, trays, etc.
The photographers ensured the brand’s desired look with minimalistic and purposeful props to support the overall brand.
The content needed to emphasize barista-level coffee craftsmanship while maintaining a luxurious yet welcoming ambiance. In addition, it was important for the brand that the assets did not show any country or season-specific details, so they could be used in different countries.
The results
Shortly after, the brand received their own custom content library with 1000+ photos matching their brief.
With Branded Stock™, it’s easy to retouch any delivered assets if needed. After our photographers fulfilled retouching requests, the brand purchased their favorite ready-to-use photos.
The remaining assets are available for purchase in their Branded Stock™ library whenever needed!
The final content set delivered a versatile, high-end collection of photos for the brand featuring different coffee brewing methods.
You can already spot the content under Davidoff Cafe’s Instagram and the Zino Davidoff website!
Sounds interesting? Cherrydeck Branded Stock™ works for a variety of industries within consumer brands. Create your own custom stock library with your brand guidelines. Start today!
Read about the experiences of Formo, The Female Company, Pfanner, and Woom, or explore more success stories!
Photography by Dimitrios Kolonas and Florentina Olareanu.
